Job Description

Location: LATAM

About Proppel

Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.

Whether you are looking for your next role or the right move to advance your career, we will make it happen. 

What we're looking for 

A performance marketing and growth agency helping ambitious wellness brands scale through acquisition, retention, creative strategy, and conversion optimization. They specialize in building growth systems for brands in policy-constrained categories like hemp, cannabis, telehealth, GLP-1s, peptides, supplements, and functional wellness. They're looking for a Meta Media Buyer to bring growth strategies to life through exceptional execution on paid social.

What You’ll Be Doing

• Build, launch, manage, and optimize Meta advertising campaigns across a portfolio of DTC e-commerce clients.
• Execute testing plans across audiences, creatives, placements, budgets, and campaign structures.
• Monitor performance daily and make data-driven optimization decisions to improve efficiency and profitability.
• Manage budgets and pacing while troubleshooting delivery issues, tracking discrepancies, and platform challenges.
• Analyze performance using Meta Ads Manager and supporting analytics platforms, tracking MER, aMER, CAC, bCAC, CPA, and CPM.
• Partner with Growth Strategists and Creative teams, offering data-backed recommendations on concepts, hooks, and offers.

Requirements

• 3+ years of experience managing Meta advertising for DTC e-commerce brands.
• Agency experience managing multiple client accounts simultaneously.
• Experience managing six-figure monthly Meta advertising budgets.
• Strong understanding of Meta Ads Manager, campaign structure, audience strategy, and optimization best practices.
• Experience working with Shopify and/or WooCommerce brands.
• Strong written communication skills and comfort participating in client calls when needed.

Nice to Have

• Experience with attribution platforms such as Triple Whale, Northbeam, or Hyros.
• Experience advertising within policy-constrained wellness industries (hemp, cannabis, telehealth, GLP-1s, peptides, supplements).
• Experience managing campaigns on TikTok, X, or Snapchat.
• Familiarity with GA4 and e-commerce analytics.

Benefits

• Competitive USD salary.
• 100% remote work.

Notes:

*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

*We consider candidates from all around LATAM.

*If you don't have a formal portfolio, please share a Drive with various samples of your work.

*Please note this is a contractor position: As a contractor, you are responsible most of the time for managing your own contributions to social security, health insurance, and any applicable taxes or obligations in your country of residence. This can vary depending on the client. For contractor FAQs, please visit our website.