Job Description

Location: LATAM

About Proppel

Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.

Whether you are looking for your next role or the right move to advance your career, we will make it happen. 

What we're looking for 

We're partnering with a US-based makeup brand built on a simple idea: the world doesn't need more beauty products; it needs better ones. Clean, high-grade formulations that work on every skin type and tone. As they scale their paid program, they're looking for a Senior Meta Ads Media Buyer to own their media buying end-to-end and turn live campaign data into decisions.

What You’ll Be Doing

• Own day-to-day media buying across Meta (primary), plus AppLovin, TikTok, and Pinterest, from build and launch through optimization.
• Manage budgets, pacing, bids, and scaling decisions to hit CAC and ROAS targets.
• Own naming conventions, UTM structures, landing page alignment, and QA across a high volume of weekly uploads (1x1, 4x5, 9x16).
• Monitor live campaigns daily and proactively flag or fix underdelivery, overspend, pacing issues, rejected ads, and tracking breaks.
• Build and own recurring reporting (new customer reach, CAC, ROAS, spend pacing), pulling from platforms and attribution tools, then surface clear insights.
• Partner with the Growth Marketing Manager on testing, launches on brief, and what to scale next.

Requirements

• 4+ years in paid social media buying or ad operations, ideally in DTC e-commerce (beauty or CPG a plus).
• Hands-on, in-platform expertise with Meta Ads Manager.
• Strong analytical skills with advanced Excel or Google Sheets, turning raw data into clean, decision-ready reporting.
• Exceptional attention to detail; you catch small errors before anything goes live.
• A proactive, self-starter mindset; you raise red flags and take ownership without being asked.
• Strong organization and communication; comfortable executing independently across multiple channels.

Nice to Have

• Familiarity with AppLovin, TikTok, and Pinterest Ads.
• Experience with attribution tools (Triple Whale, Northbeam, or Haus).
• Experience with Asana, Air, Ad Manager, and Shopify.
• Comfort using AI tools to speed up analysis, reporting, and QA.

Benefits

• Competitive USD salary.
• 100% remote work.
• Paid Time Off.
• US festive days.

Notes:

*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.
*We consider candidates from all around LATAM.
*If you don't have a formal portfolio, please share a Drive with various samples of your work.
*Please note this is a contractor position: As a contractor, you are responsible most of the time for managing your own contributions to social security, health insurance, and any applicable taxes or obligations in your country of residence. This can vary depending on the client. For contractor FAQs, please visit our website.