Job Description

Location: Argentina, Brazil, Colombia, Mexico, and Nicaragua

About Proppel

Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.

Whether you are looking for your next role or the right move to advance your career, we will make it happen.

What we're looking for

A fast-growing US-based men's health brand is looking for a Lead Creative Strategist to take the reins of creative strategy for their YouTube pod. Their mission is to help guys feel like themselves again, starting with naturally supporting healthy testosterone. In this full-time contract role, you'll lead the research, concepting, briefing, and iteration of direct-response video ads that turn cold traffic into customers.

What You’ll Be Doing

• Own the creative strategy and testing roadmap for the YouTube pod, from research and concepting through launch, analysis, and iteration.
• Develop hooks, angles, and full video concepts built specifically for YouTube (longer watch times, skippable-ad dynamics, and stronger persuasion arcs).
• Write clear, detailed briefs (scripts, storyboards, and hook variations) that editors and designers can execute without guesswork.
• Analyze performance data alongside media buyers (hook rate, hold rate, CPA, ROAS) and translate findings into the next round of tests.
• Mentor and level up the creative strategists in your pod, reviewing briefs and raising concept quality.
• Stay on top of what's working across the DTC and YouTube ads landscape, and bring those insights to the team.

Requirements

• 5+ years in performance creative strategy for DTC or e-commerce brands, with hands-on experience concepting YouTube ads.
• A proven track record of video concepts that scaled profitably on YouTube or other long-form video channels.
• Deep understanding of direct-response fundamentals (hooks, angles, offers, and ad-to-funnel congruence).
• Strong data fluency, comfortable reading ad performance metrics and turning them into creative decisions.
• Experience leading or mentoring other strategists and creatives in a fast-moving remote team.
• Excellent written communication, with briefs clear enough to execute without a meeting.

Nice to Have

• Experience in men's health, supplements, or other regulated categories.

Benefits

• Competitive USD salary.
• 100% remote work.
• Paid Time Off.
• US festive days.
• Performance bonus.

Notes:

*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

*We consider candidates from all around Argentina, Brazil, Colombia, Mexico, and Nicaragua.

*If you don't have a formal portfolio, please share a Drive with various samples of your work.

*Please note this is a contractor position: As a contractor, you are responsible most of the time for managing your own contributions to social security, health insurance, and any applicable taxes or obligations in your country of residence. This can vary depending on the client. For contractor FAQs, please visit our website.