Job Description

Location: Argentina, Colombia, Brazil, Mexico, and Nicaragua

About Proppel

Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.

Whether you are looking for your next role or the right move to advance your career, we will make it happen.

What we're looking for

A fast-growing US-based men's health and wellness brand is looking for a Creative Strategy Lead to own creative strategy for its Meta pod. In this full-time contract role, you'll lead the research, concepting, briefing, and iteration of direct-response video ads that convert cold traffic into customers across Facebook and Instagram. You'll work closely with the VP of Performance Creative Strategy, media buyers, editors, and designers to build the testing roadmap, scale winning concepts, and set the creative bar for the pod.

What You’ll Be Doing

• Own the creative strategy and testing roadmap for the Meta pod, from research and concepting through launch, analysis, and iteration.
• Develop hooks, angles, and video concepts built for feed, Reels, and Stories placements, where thumb-stopping early engagement and creative variety win.
• Write clear, detailed briefs (scripts, storyboards, and hook variations) that editors and designers can execute without guesswork.
• Analyze performance data with media buyers and translate findings into the next round of tests and iterations.
• Mentor and level up the creative strategists in your pod by reviewing briefs and raising concept quality.
• Stay on top of what's working on Meta and across the DTC landscape, and bring those insights back to the team.

Requirements

• 5+ years in performance creative strategy for DTC or e-commerce brands, including hands-on experience with Meta and Applovin.
• A proven track record of video concepts that scaled profitably on performance channels.
• Understanding of how algorithm-driven delivery (including Advantage+ and broad targeting) responds to creative inputs, and how to build testing systems around volume and variety.
• Deep command of direct-response fundamentals (hooks, angles, offers, and ad-to-funnel congruence).
• Experience leading or mentoring other strategists and creatives in a fast-moving remote team.
• Strong data fluency, comfortable reading ad performance metrics and turning them into creative decisions.

Nice to Have

• Experience in men's health, supplements, or other regulated categories.

Benefits

• Competitive USD salary.
• 100% remote work.
• Paid Time Off.
• US festive days.
• Performance bonus.

Notes:

*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

*We consider candidates from all around Argentina, Colombia, Brazil, Mexico, and Nicaragua.

*If you don't have a formal portfolio, please share a Drive with various samples of your work.

*Please note this is a contractor position: As a contractor, you are responsible most of the time for managing your own contributions to social security, health insurance, and any applicable taxes or obligations in your country of residence. This can vary depending on the client. For contractor FAQs, please visit our website.