Job Description

Location: LATAM

About Proppel

Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.

Whether you are looking for your next role or the right move to advance your career, we will make it happen.

What we're looking for

Our client is a founder-led creative strategy agency serving US-based DTC e-commerce brands on Meta and TikTok, some spending $10K to $50K a day on ads. As the founder's first hire, you'll work side by side with him daily, with real ownership from week one.

What You’ll Be Doing

• Own creative strategy end-to-end for a few DTC ecommerce brands at once, from research to results.
• Dig into reviews, competitors, and the market to build personas, angles, and outcomes people actually care about, and find the gaps nobody has tested yet.
• Write concepts, scripts that get the click, and hooks that get the watch, without going off-brand.
• Read ad accounts and metrics, spot fatigue, and call when to scale, kill, or iterate.
• Brief editors and UGC creators so that what comes back matches what you pictured.
• Join client calls around month 3 to walk clients through the strategy and the numbers.

Requirements

• Prior creative strategy experience with DTC ecommerce brands and US clients.
• Excellent English writing skills, specifically scripts and hooks for paid social.
• At least $100K in net ad spend managed.
• Fluency in the DTC playbook (UGC, founder ads, advertorials, statics, AI creative) and Eugene Schwartz's awareness stages.
• Daily use of AI tools like Claude or ChatGPT as part of how you work.
• A highly creative, research-driven personality with the ability to run 3 to 4 brand accounts mostly independently within 2 to 3 months.

Nice to Have

• Experience with research tools like TrendTrack, Foreplay, ad libraries, and Reddit or Amazon reviews.
• Familiarity with AI concepts like MCPs.
• Comfort on camera or Loom explaining your creative thinking.
• Direct client-facing experience.

Benefits

• Competitive USD salary.
• 100% remote work.

Notes:

*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

*We consider candidates from all around LATAM.

*If you don't have a formal portfolio, please share a Drive with various samples of your work.

*Please note this is a contractor position: As a contractor, you are responsible most of the time for managing your own contributions to social security, health insurance, and any applicable taxes or obligations in your country of residence. This can vary depending on the client. For contractor FAQs, please visit our website.