Job Description

Location: US (Authorized workers only)

About Proppel

Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.

Whether you are looking for your next role or the right move to advance your career, we will make it happen.

What we're looking for

A profitable, self-funded US-based DTC craft brand that has helped over one million people learn to crochet since 2020 is looking for a Director of E-commerce. With no investors and a lean, fully remote team, this company moves fast, ships often, and is building toward becoming an iconic, obsession-worthy brand. This is a rare chance to fully own the e-commerce engine of a nine-figure business with zero red tape.

What You’ll Be Doing

• Own site conversion rate as your north star, balancing it against AOV, margin, and customer experience.
• Lead site merchandising end to end, deciding how products show up across landing pages, navigation, collections, PDPs, promotions, and launch moments.
• Build and execute testing roadmaps, using quantitative and qualitative insights (session recordings, experiments, customer feedback, purchase data) to remove whatever is preventing more people from buying.
• Manage the Shopify roadmap, including feature builds, site maintenance, customer account experience, and SEO.
• Partner with Acquisition, Brand, Retention, Product, and Ops, using customer behavior and sales data to influence launch quantities, promotional calendars, and merchandising priorities.
• Lead an in-house Shopify developer plus agencies and freelancers, reporting directly to the Head of Marketing.

Requirements

• E-commerce leadership experience, ideally at a nine-figure DTC brand.
• A true doer mentality. You can personally execute and diagnose problems without a large support team, not just direct one.
• Deep CRO expertise. You know whether a conversion problem comes from the offer, positioning, merchandising, UX friction, site speed, traffic quality, or technical limitations, and how to fix it.
• A merchant's mindset. You know when to push hero products, simplify choice, or introduce promotions to maximize both customer value and business results.
• Low ego, high standards. You give and take feedback with equal grace and thrive with lots of autonomy and ambiguity.

Nice to Have

• Strong Manager-level candidates with a track record that suggests they can grow into director-level ownership will also be considered.
• Hands-on Shopify development familiarity.

Benefits

• Competitive USD salary.
• 100% remote work.

Notes:

*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

*We consider candidates from all around the US.

*If you don't have a formal portfolio, please share a Drive with various samples of your work.