Job Description

The Search Stops Here.®

True Talent Group (www.truetalentgroup.com)® connects best-in-class talent with jobs they love! We’re searching for an SEO/GEO Specialist to join our client in a hybrid role based in Minnetonka, MN (onsite 2 days per week).

Ready to shape the future of search—across both SEO and emerging AI answer engines.

About the Role
Are you a technical, curious, and data-driven search pro who loves understanding how people—and AI—discover information? In this role, you’ll help elevate visibility, rankings, and conversion for a diverse portfolio of brands. You’ll build structured, “answer-ready” content, strengthen technical performance, guide schema strategy, and translate insights into clear, actionable recommendations clients can trust.

Are you a strong technical SEO Jedi but don't know GEO and want to learn? Do you thrive in fast-paced agency environments, enjoy solving complex search challenges, and love being the one who uncovers what actually drives results—this is your next big opportunity. Are you IN?

What You’ll Do

• Create “answer-ready” content including Q&A blocks, TL;DRs, fast facts, citations, and clearly dated claims

• Build and validate structured data using JSON-LD (FAQPage, LocalBusiness, HowTo, Product, Article, Organization, Author)

• Lead technical SEO/GEO initiatives including crawling, rendering, canonicalization, internal linking, and XML sitemaps

• Conduct deep keyword, question, and user-intent research using SERPs, PAA, forums, and support logs

• Partner with content and UX teams to optimize IA, page structure, tables, steps, and headlines for both LLMs and humans

• Build dashboards and reporting for organic + AI-assistant referrals, citation rate, branded answer share, and conversions

• Support CRO programs using analytics, heatmaps, and session recordings to uncover friction and opportunities

• Provide pre/post launch SEO requirements, schema validation, redirect mapping, and QA

• Drive high-quality digital PR and authority-building efforts to strengthen E-E-A-T

• Communicate findings, roadmaps, and experiment results clearly and confidently to clients

What You Bring

• 3–5+ years of hands-on SEO experience with strong technical capabilities

• Expertise with schema/JSON-LD and structured data best practices

• Experience creating or guiding content optimized for answers (Q&A, How-To, definitions, data tables, sources)

• Deep search-intent understanding—including question mining and conversational search

• Familiarity with how LLMs select, quote, and cite content

• Strong analytics background (GA4, GSC, Looker Studio, GTM)

• Experience with CMS platforms such as WordPress, Shopify, SquareSpace, BigCommerce, and Magento

• Proficiency with crawling/QA tools such as Screaming Frog or Sitebulb

• Experience with backlink strategy and digital PR

• Agency or cross-functional collaboration experience preferred

• Curiosity, initiative, and a passion for staying ahead of the shifting search landscape

Apply Now
This full-time role offers a salary of $70,000–$90,000 DOE plus a competitive benefits package. Ready to level up your search career? Apply today at www.truetalentgroup.com.
No phone calls, please—we can’t wait to hear from you!