Job Description
TalentScout is recruiting this role for a highly recognized agency whose media buying track record is well known. Here you'll be working with multiple clients in the development of all integrated omni-channel digital media strategies for those clients served by the firm.
RESPONSIBILITIES
- Participates in the development and execution of client media strategies by making the appropriate decisions for client business that are based upon accurate interpretation of media research and client priorities
- Leads digital buying by monitoring performance, addressing issues, setting priorities and managing the workload
- Establishes a clear understanding of the client’s business and specific media goals
- Ensures the agency’s adherence to best practices and procedures for timely and accurate media deliverables
- Reports into the VP, Media Director, keeping them abreast of day-to-day status and flagging and elevating any concerns.
- Manages media planners across multiple accounts
- Uses multiple sources of external data, perform campaign analysis directly relevant to, and to assist in, optimizations, planning, and/or buying decisions.
- Monitors and helps with media plan execution, pacing, and reporting
- Oversees the tracking and reporting of digital campaign performance
- Stays up to date on hot industry topics specifically in the digital space and helps to craft POVs
QUALIFICATIONS
- Bachelor’s degree
- 6 – 8 years of experience working at a media agency with a concentration in digital channels such as Display, Video/OTT, Social, and Search
- Working knowledge of Scarborough, Kantar and Google Analytics preferred
- A proven ability to multi-task, prioritize with multiple projects and clients with different timelines and deliverables.
- A proven track record of demonstrating sound creative, strategic, and analytical thinking skills
- Expert knowledge of digital investment and activation across all online channels
- An intrinsic passion for new technology and utilization of social media tools to engage and inspire new solutions for clients
This organization is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.