Job Description

Senior Sales Representative

Location: Winston Salem, NC
Employment Type: Full-Time
Compensation: Commission-based (customizable pay structure)
Reports To: Sales Manager

About the Role

We’re seeking a motivated and results-driven Senior Sales Representative to join our growing home exterior improvement team. This role is ideal for a high-energy sales professional who thrives on building relationships, closing deals, and helping homeowners protect and enhance their property.

You’ll be responsible for developing new business opportunities, conducting in-home consultations, preparing accurate estimates, and delivering exceptional service throughout the sales process. If you’re driven by results and want to control your income in a fast-paced environment, this is the opportunity for you.

Key Responsibilities

• Develop a consistent pipeline of new sales opportunities through:

  • Networking with homeowners, community groups, and industry professionals

  • Canvassing neighborhoods door-to-door to engage potential customers

  • Leveraging and following up on company-provided leads and marketing campaigns

• Conduct in-home inspections of roofs, siding, gutters, windows, decks, and other exterior components to assess conditions and determine project scope

• Accurately measure, document, and estimate all aspects of the work—materials, labor, timelines, warranties, and financing options

• Present compelling proposals to homeowners, highlighting product benefits, installation processes, ROI (energy efficiency, curb appeal, maintenance savings), and financing

• Close sales and execute contracts in accordance with company policies and performance metrics

• Track and report all sales activities: leads, appointments, inspections, proposals, contracts, and post-installation satisfaction

• Maintain and update CRM systems to ensure accurate data, lead follow-up, and performance tracking

• Collaborate with production and installation teams for project scheduling, customer satisfaction, and quality control

• Consistently meet or exceed monthly and quarterly KPIs and sales targets

• Stay informed on industry trends, competitor offerings, new products, and regulatory/insurance requirements

• Provide feedback to leadership on customer needs, market conditions, and opportunities for improvement

Key Skills & Qualifications

• Experience: Minimum 3–5 years of sales experience, preferably in outside or home improvement sales (insurance, real estate, and auto sales also considered)

• Performance: Proven record of achieving or exceeding sales targets and KPIs in a field-based role

• Lead Generation: Demonstrated ability to canvass, network, and build referral relationships

• Technical Aptitude: Strong inspection, measurement, and estimating skills for home exterior assessments

• Closing Skills: Excellent presentation, negotiation, and objection-handling abilities

• Self-Motivation: Highly driven, independent, and results-oriented

• Communication: Excellent verbal and written communication with a professional demeanor

• Technology: Proficiency in CRM tools, mobile devices/tablets, and Microsoft Office Suite

• Professionalism: Strong customer-service mindset with polished appearance and attitude

• Transportation: Valid driver’s license and reliable personal transportation required