Law Firm Digital Marketing Specialist – Richmond, VA

ProspectBlue’s law firm client is looking to hire a Digital Marketing Specialist who’s creative, data-driven, and eager to make an impact. The Digital Marketing Specialist will help shape and execute digital campaigns across web, email, and social—working closely with attorneys and leadership. Our client is a tech-driven legal services firm that blends law, data, and innovation to solve complex problems.

The Digital Marketing Specialist position has a hybrid work schedule. The candidate will work in-office on Wednesdays and remote all other weekdays. The daily work schedule is 8:30am-5:00pm. Qualified candidates will need to reside in the greater Richmond, Virginia area in order to work in downtown Richmond on Wednesdays and to possibly attend other meetings as needed.

The Role – What the Digital Marketing Specialist Will Do:

• Own digital campaigns: Support SEO/SEM strategy, optimize performance, track KPIs
• Create content: Write and edit blogs, emails, social posts, and website copy
• Manage platforms: Maintain website (WordPress), email tools, and social channels
• Analyze & improve: Use tools like Google Analytics, HubSpot, and SEMrush to drive insights
• Report results: Build dashboards and share campaign performance with leadership
• Support growth: Assist with proposals, pitches, and business development efforts
• Stay ahead: Explore emerging trends like AI-driven search (AEO/GEO)

What We’re Looking For – Qualifications & Experience:

• A bachelor’s degree in business, marketing, communications, or related field
• 3+ years in digital marketing (agency or professional services a plus). Law firm experience highly desired
• Strong skills in SEO/SEM, analytics, and content creation
• Experience with WordPress, HubSpot, and CRM tools
• Comfortable juggling multiple projects in a fast-paced environment
• Sharp attention to detail and strong communication skills
• Curious, proactive, and eager to learn new tools and trends

Why This Role Stands Out:

• Work on high-impact, large-scale projects
• Exposure to cutting-edge marketing tech and AI trends
• Collaborate directly with leadership and industry experts
• Grow your skills across strategy, analytics, and content

How to Apply:

Interested candidates should submit a resume to lin.rohr@prospectblue.com to start the screening/interview process!