Job Description

Description: This role is responsible for driving customer engagement and loyalty through the development and execution of strategic marketing campaigns. The position collaborates closely with cross-functional teams in operations, IT, and marketing to create personalized customer experiences that increase retention and drive sales.

• Plan and execute multi-channel marketing campaigns targeting specific customer segments.
• Leverage customer data and insights to optimize engagement strategies and measure program effectiveness.
• Collaborate with user experience teams to improve personalization across in-store and digital platforms.
• Manage communications for internal stakeholders, including campaign updates and performance reports.
• Develop campaign budgets, forecasts, and financial performance analyses.
• Provide mentorship on best practices in loyalty and customer engagement programs.

• Bachelor’s degree in Marketing or related field.
• 3+ years of experience in marketing, with emphasis on digital, loyalty, and CRM programs.
• Strong analytical, planning, and communication skills.
• Experience in customer segmentation, campaign management, and performance analysis.
• Proficient in Microsoft Office (especially Excel and PowerPoint).
• Ability to lead cross-functional projects and operate independently.