Job Description

Centurion is seeking a Paid Media & Custom Content Marketing Manager who thrives in a fast-paced setting and can own the management for multiple projects spanning across our client's marketing organization. The position is twofold: 1) serving as an account manager for C&EN BranLab, our client's custom content studio, and 2) managing all paid media efforts.

For BrandLab, they will be responsible for client management of projects, and lead overall marketing strategy for the content studio. The role is responsible for creating compelling proposal presentations to potential clients that include the benefits of working with BrandLab, the program framework along with clear objectives and KPIs, and a budget. The manager is responsible for delivering creative assets to clients on schedule and on budget at the quality for which C&EN BrandLab is known. In addition, the manager will also work on marketing campaigns to promote C&EN Media Group’s product offerings.

For paid media, the manager will be leading 7-figure media budgets within our agency partner that focuses on increasing ROI, traceability, and impact of all paid media across divisions. It will be critical that they have strong cross functional leadership capabilities as they will be the key liaison between the internal entities who “want to advertise” and the agency experts who recommend how to achieve the desired outcomes. On the performance side, they’ll be focused on digital acquisition strategy, increasing retention, and engagement through targeted paid campaigns with a strong emphasis on the analytics. A strong understanding of the paid media landscape will be invaluable in understanding key drivers, potential outcomes, and diagnosing barriers towards performance.

Position Accountabilities

• Work with C&EN BrandLab and freelance designers to develop creative assets. Coordinate sharing of art concepts and deliverables between freelance designers, internal teams, and clients.
• Develop and implement comprehensive timelines and deliverable schedules for all C&EN BrandLab projects by working with C&EN BrandLab staff, freelance writers and clients. Work with Senior Editor and clients to define scope and content elements for creative assets.
• Collaborate with all relevant teams of C&EN (production, creative, marketing, social media, etc.) to ensure projects and programs are delivered on time and on budget.
• Lead status meetings with staff members and freelance designers, if needed, in an efficient and organized manner.
• Work closely with marketing teams to develop and execute paid media strategies across search, social, display, and programmatic channels to drive conversions.

Paid Media responsibilities:

• Manage paid media budgets, ensuring efficient allocation to maximize ROI and growing them as we demonstrate their impact and ROI vs. other channels
• Own reporting and analytics, providing insights to refine paid media strategies and meet business goals.
• Ensure creative is optimized (through testing, experiments, insights, etc.) for the desired outcomes and is on brand
• Identify new opportunities for paid media expansion, including emerging platforms and innovative ad formats.
• Stay up-to-date with trends in digital advertising, emerging platforms, and industry best practices.

Required Education & Experience

• Undergraduate degree in marketing, communications, or other relevant field of study required.
• Professional experience of 3-5 years in project management or marketing role in related publishing, ad agency, digital marketing, etc., are strongly preferred.
• Must demonstrate ability to manage Proficiency in digital advertising platforms (Google Ads, Meta Ads, LinkedIn, etc.).
• Strong analytical skills with experience in data-driven decision-making.
• Excellent communication and project management abilities.
• Strong analytical mindset, with experience in tracking and optimizing paid media KPIs.
• Creative thinker with a passion for testing new approaches and driving measurable growth.
• Managing multiple large-scale projects simultaneously and experience with client management is a plus.