Digital Copywriter

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Job Description

C2's client, an online retailer and styling service using innovative algorithms and personal stylists to instill confidence and embrace individuality for subscribers, is searching for a Digital Copywriter for a full-time, contract position. As their Digital Copywriter, you'll craft content that nails the brand voice and tone, while delivering clear, data-driven messages that connect, compete, and convert.

Start Date: ASAP
Duration: Full-time, contract (with a possibility for contract to hire)
Location: Onsite in Milwaukee, WI
Compensation: Max $35/hr. as W-2 employee of C2 for the duration of the project work, commensurate with experience, salary negotiable if offered direct hire opportunity
Benefits: All C2 talent working 30+ hours/week for 30 days are eligible for medical, dental, optional vision, life insurance and PTO accrual. 401(k) with match is available after 90 days
Technology: Talent must provide their own device and software.

Key Responsibilities:

Cross-functional Collaboration: Work closely with the Creative Director, Content Director, and other stakeholders, ensuring alignment between creative vision and marketing objectives
Align with Design: Ensure that copy and design are well-integrated, maintaining visual and verbal harmony across all channels
Data-Driven Copywriting: Craft and optimize copy based on performance data and strategic feedback, with the goal of maximizing conversion rates across multiple platforms
Copy Performance Analysis: Continuously track and analyze how copy performs and refine messaging based on insights, customer feedback, and industry trends.
Content Versatility: Write for both upper and lower funnel strategies, making sure the content resonates with various audience segments while driving results
Creative Innovation: Pitch new approaches and contribute to the development of copy test plans, constantly seeking to improve copy performance through innovation
Proofreading & Editing: Focus on proofreading to ensure accuracy, adherence to brand guidelines, and maintaining cultural relevance
Trend Awareness: Stay current on fashion, social, cultural, and language trends is essential to ensure the copy is relevant and aligned with the brand's position in the market

Core Competencies:

Creative and Strategic Thinking: Ability to turn content direction into high-quality, performance-focused copy
Data-Driven Approach: Strong focus on results and performance analytics, with the ability to read and apply data to continuously improve work
Fashion Retail Expertise: Passionate and knowledgeable about the fashion industry, bringing relevant insights to the copywriting process
Adaptability: Ability to work efficiently in a fast-paced, digital environment and handle shifting priorities with ease

The right candidate will embody these company values:

Collaborative Mindset: Comfortable receiving and giving creative feedback, while working cross-functionally with different teams to achieve shared goals
Curiosity and Storytelling Passion: Naturally curious with a deep interest in brand storytelling and helping bring the brand’s vision to life
Organizational Skills: Highly organized, self-motivated, and detail-oriented, ensuring that important details are not overlooked
Commitment and Accountability: Strong ability to follow through on both verbal and written commitments

Requirements:

A strong digital portfolio demonstrating relevant copy experience is essential
A Bachelor’s degree or equivalent job experience is required
Minimum 2 years of experience in a creative agency or related field, specifically in digital ad copy

Not your type of gig, but know someone who would be interested? Refer a qualified candidate, and if they get the job, you get a signing bonus! (Make sure they mention your name as their referral source so you get your well-deserved credit!)

All candidates must be located and authorized to work in the United States. C2 does not sponsor work visas.

Job Information

Rate / Salary

$ - $

Sector

Fashion