Job Description

C2’s client, a Milwaukee Journal Sentinel Top Workplace Hall of Fame company for 13 years in a row, puts protecting buildings and the people who live and work in them at the heart of their company culture. Since 1979, they’ve been a global provider of high-performance, design-forward architectural products for commercial buildings. 

Our client seeks an entrepreneurial and organized B2B Marketing Specialist to join a powerhouse marketing team committed to growth for the company, the team, and every individual team member. You’ll join a driven, collaborative department known for professional development, innovative thinking, and a supportive, growth-focused environment. The B2B Marketing Specialist is a go-getter who is ready to dive in, own the divisional marketing strategy and execution while also developing new corporate initiatives from the ground up, shaping strategy, execution and future outcomes.

Start date: As soon as they find the right person
Duration: Full-time, direct hire
Location: Onsite at their HQ in Muskego, WI, and after 1 year, the option to WFH up to 2 days/week
Compensation: Salary commensurate with experience
Benefits: Competitive
Technology: Employer will provide all hardware and software

Job Description
This position plays a key role in supporting both Corporate and Divisional marketing initiatives, with specific ownership over the divisional marketing plan. The ideal candidate will bring an entrepreneurial spirit, energetic and can-do attitude, creativity, strong organizational skills, and an analytical/data-driven mindset to develop and execute integrated marketing campaigns that drive awareness, engagement, and business growth. This individual will report to the Marketing Manager and collaborate closely with cross-functional teams across the company.

Key Responsibilities

• Divisional Marketing Ownership: Develop, manage, and execute the annual marketing plan for client’s product divisions in alignment with strategic business goals.
• Support Corporate Marketing Initiatives: Collaborate on marketing efforts that support broader company initiatives, brand awareness, and key partnerships.
• Campaign Management: Plan and execute marketing campaigns across various channels (digital, email, social media, and traditional) to support divisional product lines and generate leads.
• Market Research: Conduct research to identify market trends, customer needs, and competitive insights that inform marketing strategy.
• Content Creation: Create and coordinate marketing content including brochures, sales enablement tools, social media content, email campaigns, and website updates.
• Brand Stewardship: Ensure consistent brand messaging, tone, and visual identity across all materials and communications.
• Performance Tracking & Reporting: Monitor and analyze marketing campaign performance, track KPIs, and provide recommendations for optimization and continuous improvement.
• Cross-functional Collaboration: Work closely with product management, sales, creative, and digital teams to ensure cohesive execution of marketing plans.
• Project Management: Effectively manage timelines, tasks, and priorities across multiple concurrent projects.
• Other Duties as Assigned: Contribute to additional marketing projects and initiatives that support the department and company goals.

Qualifications

Required:

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field
• 4+ years’ experience in a marketing role, preferably in B2B
• Demonstrated ability to develop and execute marketing plans and strategies aligned with business objectives
• Strong understanding of digital marketing and social media platforms
• Experience with CRM tools (Salesforce preferred) and marketing analytics (e.g., Google Analytics)
• Excellent written and verbal communication skills
• Detail-oriented, organized, and able to manage multiple projects simultaneously
• Creative mindset, strong problem solver, and self-starter
• Comfortable working both independently and collaboratively in a fast-paced environment
  

Nice to Have:

• Experience with project management tools (e.g., Asana)
• Experience with agency environments or corporate marketing
• Familiarity with Excel or other PM software