Job Description

Title: Marketing Manager

Location: Battle Creek, MI | Reports To: President | Hybrid work environment available

Overview:
We are seeing a hands-on Marketing Manager responsible for all digital marketing activities, brand execution, content creation, and campaign management. You will support product launches, promotions, and customer programs while contributing to forecasting and business planning. This role requires comfort in a fast-moving, startup-like environment with cross-functional collaboration.

Key Responsibilities

• Lead digital marketing: social media, influencer partnerships, email, paid media (Meta, Google, Amazon), Shopify/eCommerce.
• Manage content calendars, campaign cadence, and launches.
• Analyze metrics and adjust strategies to drive revenue.
• Develop brand-aligned marketing concepts and creative assets.
• Support product design, promotional campaigns, and customer engagement programs.
• Contribute inputs to forecasting, inventory alignment, and S&OP planning.
• Provide marketing support across broader business initiatives as needed.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
• 5+ years of hands-on marketing experience with strong digital focus.
• Experience managing B2C or B2B campaigns with measurable revenue impact.
• Hands-on with social media, influencer marketing, email platforms, paid digital advertising, Shopify or similar platforms.
• Strong project management, communication, and creative skills.
• Comfortable in a small, evolving organization with multiple priorities.

Disclaimer:
By submitting your application for this position, you are agreeing to receive communication from WSI, which may include calls, texts, and emails. You have the option to unsubscribe from email communications or remove yourself from SMS messaging by replying “STOP” at any time.