Job Description

• GTM Execution & Launch Management
  • Optimize and manage the go-to-market strategy for the Learning Management System (LMS) rollout to new user segments (e.g., schools, juvenile justice systems, sports organizations). 
  • Execute visibility and acquisition campaigns (email, social, partnership outreach) to drive new user registrations.
  • Own the end-to-end launch of new platform features (e.g., student-athlete curriculum, juvenile justice module).
  • Build and manage landing pages, registration forms, and automated email sequences required for targeted user acquisition.
  • Ensure all marketing assets, campaigns, and announcements go live on the agreed-upon launch date without delays.
• SEO & Organic Authority
  • Actively secure high-authority backlinks, with a specific focus on .edu domain partnerships to improve search engine ranking and site trust.
  • Audit and optimize the website's content for target keywords relevant to student-athletes and educational institutions.
• Content Engine & Editorial Calendar
  • Maintain a 30-day rolling content calendar that tracks all campaigns, newsletters, blog posts, social media posts and email distributions.
  • Draft and design all campaign materials, including educational blog content, social media posts (copy, graphics and short-form videos), and email copy, ensuring brand consistency. 
  • Adapt core curriculum into unique messages tailored to the specific needs of diverse audiences (Student-Athletes, Parents, School Administrators).
• Conversion Optimization (CRO)
  • Monitor the user journey from landing page visit to completed registration. 
  • Working with Engineering to A/B test landing page headlines, CTA button text, and email subject lines to continuously improve visitor-to-registration rates. 
  • Working with Engineering to identify where users drop off in the sign-up process and implement a new funnel strategy to improve the conversion flow. 
  • Deliver a monthly report summarizing key growth metrics (leads generated, partnership status, SEO ranking, and conversion rates). 
  • Analyze campaign performance and recommend adjustments to budget, messaging, or channel strategy based on what the data shows.

• At least 3 years of experience in the Digital Marketing industry as a Marketing Generalist, Marketing Manager, Content Creator or any similar position.
• At least 1 year of experience working in a remote, global setup with a North America-based company.
• Proven track record of growth marketing (B2B or B2C) within the EdTech, Learning Management Platforms, or Professional Services sector. 
• Proven experience in planning and executing go-to-market strategies, taking a project from concept to live, ensuring all campaigns are created, launched, and tracked accurately.
• Proven ability to build and maintain an omnichannel content calendar (blogs, newsletters, social media posts, email flow, etc).
• Ability to create branded visual content, including graphics and basic short-form videos that align with a professional educational brand.
• Skill in writing tailored copy (captions and educational content) that can adapt between professional/academic tones and student-athlete audiences. 
• Proven ability to take rough concepts from leadership and efficiently turn them into polished, high-quality content.
• Strong understanding of Facebook, Instagram, and LinkedIn marketing; hands-on experience with Meta Business Suite and multi-channel scheduling tools (eg, Hootsuite). 
• Hands-on experience managing email marketing (newsletters/automated sequences) using tools like Klaviyo, Mailchimp, or GoHighLevel. 
• Familiarity with basic SEO/link-building strategies and website optimization strategies.
• Comfortable tracking data to monitor campaign performance and validate marketing spend and efforts, with the ability to pivot strategies based on performance metrics.
• Excellent written and verbal English skills (clear, professional, and client-facing). 
• Technology Specifications:
  • Minimum 100 Mbps Internet Speed 
  • Windows 11 or macOS 15 Sequoia
  • Minimum Intel i5 8th gen with 8GB RAM or Apple M1 chip with 8GB RAM
  • Webcam and Headset
  • Designated Office Space in your Home
    

Nice-to-haves:

• Previous work with Learning Management Systems (LMS) or high-volume content delivery platforms.

• Translates complex educational or athletic development concepts into clear, engaging content that resonates with both students and administrators. 
• Is a creative doer who can turn rough ideas into high-quality graphic or video assets quickly. 
• Is a self-starter who can work autonomously to develop new content ideas, campaign experiments, and strategies to drive more registrations. 
• Maintains high standards for quality, ensuring accuracy, timely scheduling, and seamless execution across all published content.