Website Summary

Trak group is partnering with an established food manufacturing client seeking an experienced Salesforce Product Owner to lead the ongoing administration, optimization, and continuous improvement of its Salesforce ecosystem. This highly visible position will serve as the primary internal owner of Salesforce, working closely with Sales, Marketing, IT, and external consulting partners to ensure the platform supports business objectives and drives operational efficiency.

The ideal candidate brings a strong combination of Salesforce administration, product ownership, business analysis, and project management experience. This opportunity offers the ability to influence Salesforce strategy, improve business processes, enhance reporting capabilities, and drive user adoption across multiple departments.

Responsibilities

Salesforce Product Ownership & Strategy

• Serve as the primary internal Product Owner for the Salesforce platform, including Sales Cloud and Marketing Cloud Account Engagement (Pardot).

• Partner with business leadership and external consulting teams to identify opportunities for system enhancements and continuous improvement.

• Own, prioritize, and maintain the Salesforce product backlog, including user stories, acceptance criteria, and sprint assignments.

• Represent business stakeholders during design workshops, sprint planning, and project reviews.

• Translate business requirements into actionable Salesforce solutions and system improvements.

• Coordinate Salesforce enhancement projects from planning and design through testing, implementation, and user adoption.

• Collaborate with cross-functional departments to ensure Salesforce supports sales, marketing, and operational strategies.

• Develop and support change management initiatives, employee training, and communication plans.

Salesforce Administration & System Optimization

• Manage day-to-day Salesforce administration, including user accounts, profiles, permission sets, roles, and security configurations.

• Maintain and enhance Salesforce automation using Flows, validation rules, and approval processes.

• Configure and optimize workflows supporting sales opportunities, marketing initiatives, trade promotions, and project management.

• Develop and maintain Salesforce reports and dashboards to provide accurate visibility into sales pipelines, marketing performance, and business metrics.

• Monitor system performance, data quality, and overall platform effectiveness.

• Provide technical troubleshooting and end-user support, escalating complex issues to external consulting partners when necessary.

• Maintain system documentation, audit history, and data governance standards.

• Ensure Salesforce remains secure, reliable, and aligned with evolving business requirements.

Marketing Automation & ERP Integration

• Support administration of Marketing Cloud Account Engagement (Pardot).

• Manage lead assignment rules, marketing automation journeys, landing pages, and forms.

• Partner with Marketing teams to improve lead management, campaign effectiveness, and reporting.

• Serve as the business-side liaison for Salesforce integration with the company's ERP system.

• Validate data mappings, integration workflows, and the accuracy of synchronized records.

• Troubleshoot data inconsistencies and coordinate resolution with internal technical teams and external vendors.

• Support legacy CRM system retirement, including data migration validation and quality assurance.

Project Management & Continuous Improvement

• Lead Salesforce-related initiatives involving Sales, Marketing, R&D, Accounting, and other business functions.

• Manage project timelines, deliverables, priorities, and stakeholder communications.

• Participate in Agile/Scrum activities, including backlog refinement, sprint planning, testing, and user acceptance testing (UAT).

• Identify opportunities to automate manual processes and improve system efficiency.

• Develop user training materials and support successful adoption of Salesforce enhancements.

• Monitor project risks and communicate progress to leadership.

• Ensure Salesforce solutions support business requirements, reporting accuracy, data security, and organizational compliance standards.

Must-Haves

• 3–5 years of hands-on Salesforce Administration experience.

• Salesforce Administrator Certification (required).

• Strong experience with Salesforce Sales Cloud, including Accounts, Opportunities, user permissions, security models, and automation.

• Experience serving as a Product Owner, Business Analyst, or similar business-facing role on Salesforce implementation or enhancement projects.

• Experience managing product backlogs, user stories, acceptance criteria, and system enhancement priorities.

• Working knowledge of Agile/Scrum methodologies, including sprint planning, backlog refinement, and user acceptance testing.

• Strong understanding of Salesforce Flows, validation rules, approval processes, reports, and dashboards.

• Knowledge of Salesforce data security, field-level permissions, and information governance.

• Experience working with external implementation partners, consultants, or technology vendors.

• Strong project management skills, including timeline coordination, deliverable tracking, and risk communication.

• Ability to translate business requirements into technical solutions and communicate effectively with technical and nontechnical stakeholders.

• Strong analytical, troubleshooting, and problem-solving abilities.

• Excellent organizational skills and attention to detail.

• Strong written and verbal communication skills.

• Ability to work independently, manage competing priorities, and make decisions under deadlines.

• Strong customer service mindset and ability to build relationships across departments.

• Ability to work onsite.

Preferred

• Experience with Marketing Cloud Account Engagement (Pardot), including Engagement Studio, lead scoring, lead assignment, and marketing automation.

• Salesforce Advanced Administrator Certification.

• Salesforce Platform App Builder Certification.

• Pardot / Marketing Cloud Account Engagement Specialist Certification.

• Agile/Scrum Product Owner Certification.

• Experience with ERP integrations, particularly Ross ERP or comparable systems.

• Familiarity with Salesforce customization, APIs, integrations, basic scripting, and technical troubleshooting.

• Experience supporting CRM data migrations or legacy system transitions.

• Background in food manufacturing, consumer packaged goods (CPG), manufacturing, or distribution.

• Experience developing Salesforce adoption strategies, user training programs, and change management initiatives.

• Familiarity with sales pipeline reporting, marketing analytics, trade spend, and promotional performance metrics.

Perks & Benefits

• Top Workplace Award-Winning Employer

• Weekly Pay

• Free employee meal buffet

• Employee discounts on company products

• Free uniforms and shoe allowance

• Free gym membership and health screenings

• Comprehensive medical benefits

• 401(k) and Profit Sharing

• Generous paid time off

• Referral, service, and other bonus opportunities

Position Details

• Position: Salesforce Product Owner

• Industry: Food Manufacturing

• Reports To: Chief Information Officer (CIO)

• Work Arrangement: Onsite

• Primary Systems: Salesforce Sales Cloud, Marketing Cloud Account Engagement (Pardot), ERP Integrations