We are seeking an experienced Marketing Activation Manager / Project Manager to lead the planning, coordination, and execution of marketing campaigns across multiple channels, regions, and business segments.

This role serves as the central point of coordination between marketing stakeholders and cross-functional teams, ensuring campaigns are strategically aligned, operationally ready, and successfully executed. The ideal candidate brings strong project management expertise, marketing operations experience, and the ability to drive collaboration in a fast-paced, matrixed environment.

Key Responsibilities

• Partner with marketing stakeholders to understand campaign objectives, target audiences, success metrics, and business goals, ensuring campaigns are clearly defined and execution-ready.
• Serve as the primary liaison between campaign owners and cross-functional teams, including Data & Analytics, Audience Segmentation, Web, Marketing Technology, and Solution Architecture.
• Coordinate campaign planning, timelines, deliverables, dependencies, and stakeholder alignment to support successful execution.
• Facilitate meetings and working sessions to drive clarity, resolve issues, and maintain momentum across teams.
• Lead campaign readiness activities, ensuring audience availability, data requirements, tracking, and system dependencies are in place prior to launch.
• Proactively identify risks, gaps, and roadblocks, coordinating resolution efforts with key stakeholders.
• Monitor campaign activation progress, providing visibility into status, milestones, risks, and overall performance against objectives.
• Support issue resolution and escalation management to ensure projects stay on track.
• Develop and maintain standardized campaign activation processes, templates, workflows, playbooks, and best practices to improve consistency and scalability.
• Partner with analytics and reporting teams to ensure accurate performance tracking, support campaign optimization efforts, and align stakeholders on data-driven recommendations.

Qualifications & Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field; equivalent experience will be considered.
• 8+ years of experience in marketing operations, campaign management, project management, or a related marketing function.
• Strong knowledge of multi-channel marketing, campaign execution, and marketing operations.
• Experience leading cross-functional initiatives within complex, matrixed organizations.
• Proficiency with marketing technology platforms, including CRM, marketing automation, and analytics tools.
• Demonstrated project management, stakeholder management, and cross-functional leadership skills.
• Strong analytical mindset with experience leveraging performance data to drive optimization and business outcomes.
• Ability to manage multiple priorities simultaneously while maintaining attention to detail and execution quality.
• Excellent communication, organizational, problem-solving abilities.