Job Description

CRO Specialist
Perm/Full-Time Position
Based in Sandy, Springs GA
Hybrid work environment (4 days onsite / 1 day remote)

We're looking for a Conversion Rate Optimization (CRO) Specialist who thrives on data, design, and experimentation. In this role, you’ll take ownership of optimizing user journeys, funnel performance, and conversion rates across a variety of web properties — from service-specific landing pages to comparison-based consumer platforms.

If you're passionate about crafting high-performing user experiences and have experience analyzing behavioral data to drive strategic improvements, we’d love to hear from you. Experience working in fast-paced environments or agency settings is a plus.

What You’ll Do:

• Lead CRO initiatives across product funnels, landing pages, and comparison tool
• Design and implement A/B and multivariate tests using platforms like VWO, Optimizely, or AB Tasty
• Audit user journeys to identify UX issues, friction points, and conversion barrier
• Collaborate with SEO/content teams to align experiments with user intent and search behavior
• Partner with paid media teams to enhance landing page effectiveness and campaign ROI
• Leverage analytics tools (GA4, Hotjar, Clarity, BigQuery) to surface insights and track performance
• Recommend UI/UX improvements that improve CVR, LTV, and lead quality
• Report on test outcomes, ROI, and optimization opportunities to cross-functional teams
• Stay current with trends in user behavior, search experience, and device usage

What You Bring:

• 3–5+ years of experience in CRO, performance UX, or experimentation—preferably in an agency or multi-brand setting
• Deep knowledge of testing frameworks, conversion strategy, and UX best practices
• Hands-on experience with tools like GA4, GTM, heatmaps, and testing platforms
• A proven track record of successful tests (e.g., improved CVR, reduced CPL)
• Strong understanding of landing page structure, CTA placement, and information architecture
• Working knowledge of SEO and how it intersects with UX and CRO
• Experience optimizing funnels in telecom, utilities, or comparison shopping environments would be a big plus.