Job Description

Senior Manager, Marketing Systems & Insights

Location: Atlanta, GA (Hybrid – 2+ days/week onsite)
Type: Full-Time/ Direct Hire | Base Salary + Bonus

We’re partnering with a high-impact, mission-driven company in the insurance and healthcare space that’s modernizing its marketing function - and they’re looking for a Senior Manager of Marketing Systems & Insights to lead the charge.

This is a unique opportunity to own and optimize the martech stack, build scalable analytics infrastructure, and bring automation and AI-powered tools into the marketing workflow. You'll be part of a lean, collaborative team with visibility at the highest levels and the chance to shape how marketing gets done.

What You’ll Do

• Own and optimize the marketing technology stack (Salesforce Marketing Cloud, CMS, analytics tools, AI integrations)

• Build and manage email campaigns, landing pages, and marketing journeys

• Lead performance reporting across the funnel—dashboards, KPIs, ROI, and attribution

• Manage content and structure for the corporate website

• Support SEO execution in collaboration with external agency partners

• Ensure data compliance (HIPAA, GDPR, CAN-SPAM) and serve as marketing’s lead in Agile/IT initiatives

Must-Have Experience

• 5+ years in marketing operations, analytics, or systems management

• Hands-on expertise in Salesforce Marketing Cloud (emails, journeys, landing pages)

• Experience managing CMS platforms and digital content workflows

• Strong command of marketing analytics frameworks, reporting, and data visualization

• Proven ability to collaborate cross-functionally with marketing, sales, IT, and vendors

• Process-minded with strong organizational and project leadership skills

Nice-to-Haves

• Experience using AI tools for content, segmentation, or predictive insights

• Familiarity with Salesforce CRM, Power BI, and/or Google Analytics

• Working knowledge of HTML and CSS

• Experience in regulated industries (insurance, healthcare, or financial services)

• SEO tools knowledge (e.g., SEMrush, Google Search Console, Screaming Frog)

• Exposure to ABM platforms (e.g., Demandbase, 6Sense)

Why This Role?

• You’ll own a high-visibility function with both strategic and tactical influence

• You’ll help lead a major website transformation and modernize the way marketing operates

• You’ll be empowered to define frameworks and processes that didn’t exist before

• You’ll work within a flexible hybrid culture alongside strong marketing leadership

If you thrive at the intersection of strategy, systems, and scale—and you're energized by turning complexity into clarity—we want to hear from you.

Apply today and help shape the future of marketing performance.