Job Description
Talent Tap is partnering with a growing full-service marketing and fulfillment agency to hire a full-time Content Licensing Sales Associate. Their Content Licensing team helps publishers and content owners extend the reach and value of their editorial content, brands, and intellectual property by connecting them with organizations that can put those assets to work in meaningful ways.
The Content Licensing Sales Associate will identify new licensing opportunities, develop prospective clients, and help grow revenue across digital, print, marketing, educational, international, AI training, and other emerging channels.
In this role, youll manage opportunities throughout the sales cyclefrom prospecting and understanding a clients needs to developing solutions, overcoming objections, closing sales, and supporting long-term partnerships. You will also collaborate closely with internal teams and publishing partners to ensure licensed content is used appropriately and maintains editorial and brand integrity.
If youre a strong communicator who enjoys building relationships, uncovering opportunities, and turning conversations into results, wed love to hear from you! This position can be offered a remote work schedule for the right candidate.
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What Youll Do
As our Content Licensing Sales Associate, youll develop new business opportunities while building relationships with brands, agencies, publishers, platforms, technology companies, and other prospective licensing partners.
Youll be responsible for:
- Sales & Business Development
- Generate new revenue through the sale of content licensing and usage rights across digital, print, marketing, educational, international, AI training, and other channels.
- Identify, research, and pursue prospective licensing partners, including brands, agencies, publishers, platforms, and technology companies.
- Prospect for new business through phone, email, research, and other outreach activities.
- Engage prospective buyers using thoughtful, open-ended questions to understand their business needs, marketing objectives, and potential uses for licensed content.
- Develop licensing opportunities that align client needs with available content and intellectual property assets.
- Address questions and objections, communicate value, and move opportunities toward a successful close.
- Research and identify marketing, communications, public relations, and other key decision-makers within prospective organizations.
- Maintain awareness of individual, team, and publisher sales goals and actively contribute toward established revenue targets.
Sales Cycle & Client Relationships
- Manage the full sales cycle from prospecting and initial outreach through needs discovery, pitch development, quoting, contract execution, and renewal.
- Build and maintain strong relationships with clients, brands, and the advertising or marketing agencies that represent them.
- Develop an understanding of clients marketing strategies, budgeting cycles, and licensing activities to identify future opportunities.
- Respond to client emails, calls, and requests in a professional and timely manner.
- Provide clients with requested materials and information throughout the sales process.
- Identify opportunities to strengthen existing relationships and expand licensing partnerships over time.
- Support sales initiatives and licensing opportunities on a project-by-project basis.
Licensing, Creative & Account Support
- Develop a strong understanding of each publishing partners licensing requirements and creative-use guidelines.
- Clearly communicate licensing parameters to prospective clients and help them understand how licensed content can be used effectively in their marketing and communications.
- Work with production and creative teams to provide complete project details for mock-ups and licensed-content projects.
- Assist with the creative process as needed to ensure proposed uses meet client objectives while maintaining publisher standards, editorial integrity, and brand requirements.
- Maintain accurate and detailed information in YGSs CRM/database, including prospecting activity, client communications, leads, quotes, opportunities, and orders.
- Ensure sales activity and opportunity information is current, so team members have visibility into the status and next steps for each account.
- Collaborate with internal teams and publishing partners to support successful execution of licensing agreements.
Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the position.
What Were Looking For
Required Qualifications
- High school diploma or GED.
- Strong verbal and written communication skills.
- Excellent relationship-building, organizational, analytical, and problem-solving abilities.
- Ability to communicate professionally and confidently with prospective and existing clients by phone and email.
- Strong prioritization and time-management skills with the ability to manage multiple opportunities and responsibilities.
- Ability to work independently while contributing effectively as part of a collaborative team.
- Ability to learn quickly, adapt to changing priorities, and work effectively in a fast-paced environment.
- Strong attention to detail and ability to maintain accurate client and sales records.
- Proficiency with Microsoft Word, Excel, PowerPoint, and Outlook.
- Valid drivers license and reliable transportation.
Preferred Qualifications
- Bachelors degree in Business Administration, Marketing, Communications, or a related field.
- At least 2 years of experience in sales, business development, account management, customer service, or a related field.
- Experience working with CRM software; Salesforce experience preferred.
- Experience with content licensing, publishing, media, advertising, marketing, or intellectual property-related sales.
- Experience prospecting for new business and developing relationships with decision-makers.