Job Description

Talent Tap is partnering with a growing integrated marketing agency to hire a dynamic Marketing Director to join their team.  This is an award-winning full-service brand communications agency located in Central PA serving clients in healthcare, education, manufacturing (B2B), government, finance, and business services across the US. Named a Best Places to Work, Top 50 Fastest Growing Company and Top 250 Private Company in the region, we are committed to creating a diverse environment and being an employer of choice.

The office is headquartered in York, Pennsylvania, with a supportive hybrid-work culture. Their clients are regional and national companies requiring an understanding of local, regional, and national media, inclusive of omni-channel communications strategies. This position allows for upward mobility and advancement with proven ability and contributions to agency growth and success.

Job Description 

The Marketing Director is responsible for creating and executing marketing strategies for our clients and plays a pivotal role in the growth of the agency by creating and executing strategic marketing plans that elevate the agency's presence in the marketplace while attracting potential clients and partners.

This role will oversee various marketing activities for client accounts, including integrated large- and small-scale projects including research, planning, campaign development, and ongoing evaluation of performance to deliver comprehensive outcomes for our clients and the agency.

This person should have excellent critical thinking and writing skills, superb attention to detail, masterful communication abilities, and a strong capacity to collaborate effectively with an integrated account services team.

Should possess a strong digital acumen and a flair for out-of-the-box thinking, coupled with experience in crafting innovative, multi-platform integrated marketing campaigns that effectively engage diverse audiences through both digital and traditional media channels.

Essential Duties and Responsibilities:

•  Develop and execute comprehensive marketing strategies and plans for clients, ensuring alignment with their goals and objectives.
  
  
• Conduct in-depth market research, including competitive analysis, focus groups, SWOT analysis, and other methodologies, to uncover insights that inform client marketing strategies.
  
  
• Oversee all marketing activities for client accounts, ensuring campaigns are aligned with client objectives, delivering measurable results, and adapting to market trends.
  
  
• Cultivate and integrate innovative ideas and campaigns that align with clients' current and future sales and growth goals.
  
  
• Lead the development and execution of multi-channel marketing campaigns, including digital, social, print, and traditional media, tailored to client needs.
  
  
• Craft compelling content and campaigns that highlight the agency's unique value proposition and resonate with target audiences across various platforms.
  
  
• Analyze market trends, customer behavior, and industry developments to identify opportunities and threats for clients and the agency.
  
  
• Coordinate and participate in industry events, conferences, and seminars to promote the agency, network with potential clients, and stay informed on industry advancements.
  
  
• Collaborate with internal teams to ensure cohesive and consistent branding, messaging, and execution across all client and agency initiatives.
  
  
• Continuously evaluate the performance of marketing campaigns, providing detailed reports, actionable insights, and recommendations to clients and agency leadership.
  
  
• Serve as a strategic advisor to clients, leveraging research findings and data-driven insights to guide decision-making and optimize marketing efforts.