Job Description

Staffworks is urgently hiring a Digital Marketing Officer for a world-renowned non-profit organization in Toronto! Interested applicants are asked to apply ASAP.

Work Type: Contract
Duration: 3 months
Location: 2/week in Toronto office
Start Date: ASAP

Responsibilities
The responsibilities of the position will include (but are not limited to):

Digital Marketing, Lead and Revenue Generation (30%)

• Implement, maintain and help manage digital ad campaigns on Search (PPC and Google Grants), Paid Social (Meta, LinkedIn, TikTok, Pinterest), Display, Video and other digital platforms.
• Assist with external partner communication and management, as and when required. This includes (but is not limited to) campaign asset delivery, weekly report delivery, etc.
• Update and maintain internal digital marketing platforms and documents (A/B testing sheet, audience list tracking, marketing calendar, master budget sheet, Project management tools, Benchmark document etc.).
• Review ads and contribute to campaign monitoring, analysis, and optimization.
• Track conversion rates, cost per conversion (CPC), return on ad spend (ROAS) and cost per acquisition (CPA) on various ongoing and new digital campaigns.
• Stay up to date with digital marketing trends and offer knowledge and recommendations to help grow the organization's digital program.

 

Data Analysis, Reporting and Expense Management (30%)

• Work in collaboration with internal and external stakeholders to report on digital marketing campaigns and program KPIs. 
• Present findings on campaign performance, highlights, and risks and provide actionable insight on the performance of digital campaigns and activities and highlight areas for improvement.
• Extract data using the internal data management platform to report campaign performance and update them weekly for timed campaigns in the market
• Work with the Business Solutions Team to develop campaign tracking codes, parameters (Appeal Codes, UTM Parameters, etc.) and custom audience list
• Tracks ongoing campaigns and maintains the spend against budgets.
• Assist with the reconciliation of digital invoices & billing for internal and external stakeholders (Google, Facebook, external vendors).

Project Maintenance/Administration (40%)

• Assist with project management for digital marketing campaigns and support developing project plans, including workback schedules
• Help coordinate internal reviews and approvals. Effectively capture and communicate feedback and share campaign resources with external partners.
• Ensure deadlines are met by scheduling and monitoring tasks, tracking timelines, proactively communicating with stakeholders, anticipating issues and devising solutions.
• Facilitate the internal French Translation process for all digital marketing materials.
• Schedules meetings and records meeting minutes, capturing key information and actions.
• Maintain and update team file structure and organize documents on SharePoint as required.
• Assist with simple graphic design requests for online campaigns and materials (image resizing for the web using Canva, Photoshop etc.).
• Support internal stakeholders in managing tasks related to the digital campaign and ads