Job Description

GTM Lead

Location: San Francisco, CA (Onsite)
Compensation: $100,000-150,000
Industry: B2B SaaS / Technology
Employment Type: Full-time

About the Company

Our client is an early-stage technology company building a category-defining product for modern businesses. Backed by strong investors and early customer traction, they are entering a critical go-to-market phase and are building their foundational GTM leadership team in San Francisco.

This is an opportunity to help design and execute the company’s go-to-market motion from the ground up.

The Role

Our client is hiring a GTM Lead to own early go-to-market execution and pipeline generation. This is a highly hands-on role responsible for outbound prospecting, market testing, and developing repeatable GTM strategies in close partnership with founders.

This role blends sales execution, market strategy, and consulting-style problem solving and is fully onsite in San Francisco.

Responsibilities

• Own outbound prospecting and pipeline generation across target customer segments

• Design, test, and refine go-to-market strategies and messaging

• Work directly with founders to define ICPs, personas, and segmentation

• Run discovery-led conversations to validate customer pain points and buying behavior

• Close early deals or hand off qualified opportunities as the sales team scales

• Build and document early GTM playbooks and processes

• Develop account lists, outreach strategies, and sequencing approaches

• Analyze GTM performance data and iterate quickly

• Serve as a trusted advisor to prospects, applying a consultative selling approach

• Gather and synthesize market feedback for product and leadership teams

Requirements

• 4+ years of experience in B2B sales, GTM, or consulting roles

• Strong outbound prospecting background with a history of self-sourced pipeline

• Experience in management consulting, strategy consulting, or advisory roles preferred

• Proven ability to run structured discovery and problem-solving conversations

• Comfort operating in ambiguity and early-stage environments

• Strong written and verbal communication skills

• Analytical, hypothesis-driven mindset

• Highly autonomous with strong ownership mentality

• Thrives in a fast-paced, in-office startup environment

Compensation and Benefits

• Competitive base salary with performance-based incentives

• Meaningful equity upside

• Health, dental, and vision benefits

• Direct access to founders and executive leadership

• Opportunity to grow into senior GTM, sales leadership, or revenue roles

• Fully onsite role in San Francisco

Why This Opportunity

Our client offers the chance to help build and define the go-to-market engine at a pivotal moment. This role is ideal for someone with a consulting mindset and a hunter’s instinct who wants real ownership, influence, and upside while shaping how a company grows.