Job Description

Content Writer/ Copy Writer

Location: Remote
Duration: Contract
Pay Rate: $40-$45/hr

We are seeking a skilled Content Writer / Copy Writer to create engaging, educational, and search-optimized web content that supports customer education and digital engagement initiatives.

This role will focus heavily on long-form digital content creation for resource-center style webpages, including educational articles, consumer guidance content, and SEO/GEO-optimized experiences. The ideal candidate will have strong experience writing web content designed to improve discoverability, engagement, and customer understanding across digital channels.

This position is less focused on traditional UX writing and more focused on digital copywriting, SEO strategy, educational web content, and content optimization for modern search experiences.

Key Responsibilities

• Write and edit long-form digital content for customer-facing webpages and resource centers
• Develop educational and informational web content optimized for SEO and GEO (Generative Engine Optimization)
• Create compelling copy that improves customer engagement and supports business goals
• Collaborate with cross-functional teams including content, design, marketing, product, and stakeholders
• Optimize content structure, metadata, headlines, and page organization for search discoverability
• Ensure content aligns with brand voice, accessibility standards, and digital best practices
• Use data, analytics, and search trends to improve content effectiveness and engagement
• Support AI-assisted content workflows and prompt-based content optimization initiatives
• Participate in portfolio walkthroughs and present writing samples during interviews

Required Qualifications

• Strong experience in digital copywriting and web content creation
• Experience creating SEO-optimized long-form content for websites or resource centers
• Familiarity with GEO (Generative Engine Optimization) concepts and AI-driven search trends
• Experience writing educational, informational, or advice-style content
• Strong portfolio showcasing published web content and digital writing samples
• Excellent written communication and storytelling skills
• Ability to manage multiple projects in a fast-paced environment

Preferred Qualifications

• Experience writing content related to insurance, financial services, or consumer products
• Pet insurance content experience strongly preferred
• Familiarity with AI writing and prompt tools
• Experience working with tools such as Figma and Slack
• Understanding of digital content strategy and customer engagement best practices

Portfolio Expectations

• Candidates must be prepared to present their portfolio during interviews
• Portfolio walkthrough is a significant part of the evaluation process
• Suppliers are encouraged to submit portfolio links when available
• Candidates should be able to discuss strategy, SEO/GEO considerations, and business impact of their work