Job Description

Product Owner (AdTech)

Location: Bolingbrook, IL
Setting: Hybrid
Contract: 6 Months


POSITION SUMMARY:

The Product Owner, UBM AdTech leads a cross-functional agile development team to bring to life new features and capabilities for Brand Partners within the company's retail media networked named UB Media. In this role, you will be responsible for contributing to and delivering on the product roadmap for AdTech which includes our self-serve reporting portal, Ad Hub. This will include developing new features as well as enhancing and supporting our existing self-serve capabilities to drive incremental ad spend and improve customer engagement. This role will dotted line report to the Sr. Manager, UBM AdTech who will lead product strategy, the roadmap prioritization, and the vision for UB Media’s AdTech and self-serve capabilities.

CORE JOB RESPONSIBILITIES:

• Product Delivery: Oversee the entire product development lifecycle, from ideation to launch. Monitor product performance and gather user feedback to inform future iterations. Analyze key metrics to measure product success and identify areas for improvement.
• Requirements Gathering: Collaborate with stakeholders, users, strategic analytics, agency, and vendor patterns to gather and prioritize requirements, ensuring a deep understanding of Brand Partner needs and market opportunities.
• Prioritization: Create, maintain, and prioritize the product backlog. Break down complex user stories into actionable tasks for the development team. Ensure the backlog is clear, concise, and prioritized based on business value.
• Release Management: Coordinate with engineering, scrum master, quality assurance, and deployment teams to ensure timely and high-quality product releases.
• Stakeholder Management: Act as the primary point of contact for stakeholders, providing regular updates on product status, roadmap changes, upcoming releases, and leading and lagging key performance indicators.
• Performance Analysis: Define and track leading and lagging KPIs to measure the success of ad products and identify areas for improvement.
• Cross-Functional Collaboration: Collaborate effectively with sales, account management, marketing, advertising operations, measurement, audience strategy, ecommerce, UX design, and other teams to drive product development and success.
• Continuous Improvement: Facilitate retrospectives and feedback sessions to continuously improve on team processes, product quality, delivery efficiency, and adoption.

THE ESSENTIALS FOR SUCCESS:

• Bachelor’s degree in business, marketing, advertising, computer science, or related field
• 2+ years of experience working a retail media network, preferably for a CPG retailer
• Strong understanding of ad technology, including ad servers, ad exchanges, DSPs, and SSPs.
• Experience, comfortability, and success working within Agile framework
• Ability to communicate relevant details and influence decision making based on the audience and desired outcome, from senior leaders to individual team members responsible for execution
• Strong understanding of advertising technology and/or marketing technology concepts, with previous experience in the advertising industry preferred
• Demonstrated experience building strong partnerships across teams (e.g. Product, UX, Design, eCommerce, Merchandising, and Development)
• Excellent organizational and strategic planning skills, with the ability to prioritize and manage multiple large-scale initiatives simultaneously
• Ability to clearly organize large goals into an iterative, actionable, and achievable plan
• Ability to thrive in a fast-moving environment, deal with ambiguity, and remain focused on execution
• Strong analytical and problem-solving skills, with data-driven approach to decision-making.
• Self motivated and reliable, with a passion for driving innovation and delivering exceptional customer experiences.
• Familiarity with Jira, Amplience, GAM, DV360, CM360, Kevel, Skai, Epsilon, Media Math, Microsoft Ads, and/or Criteo is a plus