Job Description

Senior Field Marketing Manager

Bucks / Montgomery Counties, PA
In Office / In the Field
$80,000–$120,000+ Total Compensation
Full-Time | Base Salary + Performance Bonus

Senior Field Marketing Manager – Home Improvement

Our client is a rapidly growing residential home improvement company seeking a Director of Field Marketing to build, lead, and scale its local direct marketing and customer acquisition team.

The organization offers a young, dynamic, competitive, and growth-oriented culture where high performers have the opportunity to take on significant responsibility and grow with the company.

This is a hands-on leadership position combining field marketing, canvassing, direct marketing, lead generation, recruiting, training, territory management, and team leadership.

The Director of Field Marketing will be responsible for recruiting and developing Field Marketing Representatives, managing local territories, executing direct-to-consumer marketing campaigns, and generating qualified homeowner appointments for the sales team.

This is not a traditional digital marketing or desk-based marketing role. The ideal candidate enjoys building teams, developing people, working in the field, and driving measurable production.

Responsibilities

• Recruit, interview, hire, onboard, and train Field Marketing Representatives
• Build and lead a high-performing field marketing and canvassing team
• Coach representatives on communication, lead generation, appointment setting, and customer engagement
• Develop and manage residential canvassing and direct marketing campaigns
• Identify and assign neighborhoods and territories based on market opportunity and performance
• Establish daily, weekly, and monthly production expectations
• Track appointments, lead quality, conversion, activity, and individual performance
• Conduct field observations, coaching sessions, team meetings, and ongoing training
• Work alongside the team in the field to improve performance and develop new representatives
• Hold team members accountable to activity and production standards
• Develop additional direct-to-consumer lead generation channels
• Coordinate community events, home shows, neighborhood campaigns, referral programs, and local partnerships
• Recruit and develop future field marketing leaders as the department grows
• Partner directly with company leadership on hiring, production goals, territory expansion, and growth strategy

Qualifications

• Previous experience in field marketing, canvassing, direct sales, door-to-door sales, lead generation, or customer acquisition
• Previous leadership, management, training, or team development experience
• Strong recruiting and people-development skills
• Ability to coach, motivate, and hold a performance-driven team accountable
• Strong communication and organizational skills
• Comfortable working both in the office and in the field
• Ability to manage multiple territories, priorities, and team members
• Comfortable working in a fast-paced, high-growth environment
• Valid driver’s license and reliable transportation

Experience within home improvement, roofing, windows, siding, solar, remodeling, telecommunications, pest control, security, or other residential direct-to-consumer industries is strongly preferred.

Ideal Candidate

You may be a strong fit if you are currently a:

• Field Marketing Manager
• Canvassing Manager
• Field Marketing Director
• Canvassing Director
• Territory Manager
• Direct Marketing Manager
• Field Sales Manager
• Lead Generation Manager
• Door-to-Door Sales Manager

We’re especially interested in leaders who are competitive, energetic, entrepreneurial, people-focused, and motivated by building something.

Compensation

Expected Total Compensation: $80,000–$120,000+

Compensation includes a competitive base salary plus performance-based incentives tied to team production and the overall success of the Field Marketing department.

Why Join?

This is an opportunity to join a young, dynamic organization experiencing rapid growth and take ownership of a customer acquisition channel that will play a major role in the company’s continued expansion.

You won’t simply inherit a department and maintain it.

You’ll have the opportunity to recruit the team, develop the people, build the culture, improve the playbook, expand territories, and directly impact company growth.

For someone who is competitive, entrepreneurial, enjoys developing people, and wants their performance to have a visible impact on the organization, this is an opportunity to build something meaningful.