ProspectBlue is partnered with a large financial services company who is looking for a temporary Marketing Associate to join the team until the end of the year.
Profile Description
*Develop and manage strategic campaigns and tactical communications that build brand, support sales, client service, and thought leadership promotion.
*Assist in developing product positioning, value propositions, and messaging frameworks that differentiate solutions in the market and resonate with buyer personas.
*Support the cross-functional implementation of go-to-market plans for new product launches and releases.
*Create and maintain sales assets including pitch decks, demo scripts, solution handbooks, collateral, and web content.
*Help transfer product knowledge to sales teams to accelerate sales cycles and drive growth.
*Coordinate projects and ensure timely completion of tasks and duties to support marketing objectives and successfully deliver high quality deliverables.
*General marketing support for web content, trade shows, conferences, and other marketing activities.
*Other duties as assigned.
Knowledge & Experience
*BA or BS or equivalent degree in business, marketing, communication, or related discipline. Advanced professional degree a plus.
*5-7 years in marketing or communications, preferably within health plans, benefits insurance, or related industries.
*Excellent verbal and written communication skills
*Strong Attention to detail.
*Copyright experience, a plus.
*Excellent organizational and project management skills