Job Description

Job Title: Marketing Specialist

P3+Uplift has been engaged by a Des Moines Iowa based Financial Services leader in their search for a Marketing Specialist.  Our client is a large multi-faceted organization respected for leading the industry in innovative product offerings across multiple insurance, annuity, and financial products.  Due to company growth and the need to cross-market products and services they will be adding to the marketing team specifically to create content.  This position will work in the Des Moines office 2 days a week and will have a flexible Friday working only five hours.

The Marketing Specialist will be a part of a small team of collaborative peers and experienced leaders who will work closely to ensure ideal content is aligning with appropriate media.  This is a supportive team who will provide direct and constructive feedback but also look to learn themselves.

Job Summary
We’re looking for a skilled Marketing Specialist with experience creating clear, engaging content in a highly governed industry (such as financial services, insurance, healthcare, or banking). This role focuses on producing a mix of medium- and short-form content (emails, web pages, social media posts, microcopy) while ensuring accuracy, compliance, and strong audience engagement. The ideal candidate can translate complex concepts into content that resonates with both technical and non-technical audiences, all while adhering to SEO best practices and regulatory guidelines.

Key Responsibilities

Content Creation & Editing

• Write, edit, and proofread content for various formats: emails, website copy, social media posts, brochures, educational guides, and campaign materials.
• Adapt existing long-form resources (blogs, whitepapers, technical templates) into concise, engaging shorter formats.
• Ensure all content meets brand, tone, and compliance requirements.
• Optimize content for search engines (SEO) and user experience.

Collaboration & Strategy

• Work closely with marketing, product, and compliance teams to develop accurate and impactful messaging.
• Stay informed about industry trends, regulatory changes, and competitor content to identify new opportunities.
• Contribute to content planning and maintain a publishing schedule across channels.

Audience Focus

• Tailor content for specific target audiences (e.g., clients, prospects, advisors, internal teams).
• Balance technical accuracy with accessibility, ensuring content is clear for non-expert readers.

Qualifications

• 3+ years of writing experience in a regulated industry (financial services, life insurance, healthcare, banking, or similar).
• Strong grasp of compliance requirements and the ability to work with legal or compliance reviews.
• Proven SEO writing skills.
• Exceptional attention to detail, grammar, and style (AP Style knowledge a plus).
• Proficiency with Microsoft Office and project management tools (e.g., Monday.com, Asana, Workfront).
• Bachelor’s degree in Communications, Journalism, English, Marketing, or related field, or equivalent experience.

Preferred Skills

• Ability to distill complex technical information into clear, concise copy.
• Experience working with both digital and print content.
• Strong organizational and time management skills to handle multiple projects in a fast-paced environment.

Portfolio Requirement
Please include 3–5 writing samples showcasing your ability to write for both technical and general audiences, ideally within a regulated industry context.

Contract to Hire Rate: $38-42/hour

Salary Range: 55,000-85,000 

Hybrid (2 days in office) Des Moines, IA