Job Description
One Tech Engineering is searching for a Marketing Analyst for a position located in Denver, Colorado or Minneapolis, Minnesota. The Marketing Analyst will analyze marketing, digital, and web campaign performance metrics.
The candidate must be a US citizen or hold a green card. The candidate should have a Bachelor’s degree and 3+ years of related marketing experience.
Marketing Analyst Responsibilities: - Utilize Google Analytics and other analytics platforms to assess web traffic, impressions, clicks, customer behavior, and digital experience performance.
- Interpret metrics such as CPM, click-through rate, video views, partial video views, and additional marketing KPIs.
- Build ongoing reporting cadences (weekly/monthly dashboards, trend summaries).
- Work with internal vendors and reporting tools (e.g., Medallia, Carmichael Lynch outputs).
- Present findings to internal partners to enhance customer experience understanding.
- Support integration of marketing data sources.
Requirements of the Marketing Analyst:
- Bachelor’s degree in Marketing, Business, Statistics, Computer Science or a similar is required.
- 3 years of related experience.
- Experience with Google Analytics is required.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
- Basic understanding of statistics.
- Knowledge of digital/web analytics and marketing metrics.
- Digital Marketing or Analytics Certification is preferred.