Job Description

Our client is seeking a detail-oriented and technically skilled individual to support their email marketing efforts using Salesforce Marketing Cloud (SFMC) and/or Market. The ideal candidate will be responsible for coding, testing, scheduling, and reporting on email campaigns that align with their marketing strategy.

Key Responsibilities:

Email Development:

• Code responsive HTML/CSS emails from Figma, Adobe XD, or PSD designs.
• Ensure cross-client and cross-device compatibility (e.g., Outlook, Gmail, iOS).
• Use AMPscript (SFMC) or tokens/velocity scripting (Marketo) for personalization and dynamic content.

Campaign Execution:

• Build and test email campaigns in Salesforce Marketing Cloud or Marketo.
• Set up segmentation, automation workflows, and triggers.
• Manage email QA and approvals before scheduling and deployment.

Data & Personalization:

• Work with marketing teams to use audience data for dynamic content and personalization.
• Sync and manage lead/contact data across CRM and marketing platforms.

Performance Tracking:

• Monitor deliverability, open rates, click-through rates, and other KPIs.
• Analyze results and optimize based on performance metrics.

Compliance & Best Practices:

• Ensure all emails comply with CAN-SPAM, GDPR, and other privacy regulations.
• Stay current with email marketing trends, technologies, and best practices.

Requirements:

Technical Skills:

• Proficient in HTML/CSS for email development.
• Experience with Salesforce Marketing Cloud (AMPscript, Journey Builder, Email Studio) and Marketo (Smart Campaigns, Lead Scoring, Tokens).
• Familiarity with email testing tools (e.g., Litmus, Email on Acid).

Marketing Automation:

• Solid understanding of segmentation, lead nurturing, and lifecycle marketing.
• Knowledge of CRM integrations (e.g., Salesforce CRM & Marketo CRM).

Soft Skills:

• Excellent attention to detail and QA skills.
• Strong communication and collaboration with marketing and design teams.
• Ability to manage multiple projects in a fast-paced environment.

Preferred Qualifications:

• Certifications in Salesforce Marketing Cloud Email Specialist or Marketo Certified Expert.
• Basic understanding of JavaScript or SQL is a plus.
• Experience with A/B testing and email optimization strategies.