Senior Digital Analyst

Posted on 24 March 25 by Meg Fancher

  • Houston, TX
  • $ - $
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Job Description

Our client operates at the crossroads of energy and home services, fueled by the vision of a smarter, cleaner future. Committed to developing groundbreaking solutions, they aim to streamline their customers’ lives by providing energy, protection, and smart services for their homes and businesses.

Our client is seeking an experienced Digital Analytics Sr. Analyst to support digital analytics across all of its North East brands.

The Digital Analytics Sr. Analyst is responsible for designing, implementing, monitoring, testing, and reporting on analytics. Analyzing web and mobile app data and contributing to brand strategy involving acquisition and retention. They will be using web tools such as Adobe Analytics, Test & Target, Adobe Mobile Services, Optimizely and Google Analytics to support all facets of the decision-making platform. They will demonstrate the ability to work independently, drawing conclusions from complex data sets and communicating test results clearly to executives, manager and associates.

Job Responsibilities:

  • Analytics & Marketing Tech Integration:
    • Design, Implement, and Test analytics via Adobe Analytics on web, mobile app or disjointed analytics data using and following a standardized SDR
    • Develop, publish and maintain rules, data layer, and triggers via Adobe Launch
    • Maintain Analytics implementation and reporting best practices across multiple websites and mobile apps
    • Collaborate on integrating behavioral analytics tools like ContentSquare and Heap for enhanced user tracking and insights.
    • Maintenance of analytics implementation documentation
  • Testing and Optimization Support:
    • Assist with technical implementation of testing and personalization on web and mobile via Adobe Target and Optimizely
    • Implement analytics and reporting to accurately determine test results
  • Cross-Team Collaboration:
    • Work closely with the Product and Agile teams to insure prompt implementation of analytics for new features
    • Work with the Optimization and Research team to ensure proper implementation of tests.
    • Collaborate with Paid Media and Marketing teams to ensure proper campaign tracking via Launch

Required Skills & Qualifications:

  • Minimum 4+ years in digital analytics with the majority of it utilizing Adobe Analytics and Launch
  • Extensive Knowledge of Adobe Analytics and Adobe Launch
  • Experience with implementation of Adobe Analytics
  • Experience in developing and maintaining business reports, performing ad hoc analysis, and delivering business recommendations
  • Experience working with and reporting on digital analytics, financial/business reporting and analysis
  • Experience in developing and maintaining business reports, performing ad hoc analysis, and delivering business recommendations;
  • Strong understanding of HTML, CSS, and vanilla JavaScript.
  • Familiarity with Node.JS, API Integrations, and Custom Extension Writing
  • Exposure to marketing technology ecosystems, including survey platforms Optimization platforms such as Optimizely, and Paid Media Tracking via Google Ads

Optional Qualifications:

  • Adobe Analytics Developer Certificate very preferred
  • Familiarity with modern JavaScript frameworks (e.g., React, Vue.js) is a plus but not a requirement.
  • Basic experience with content management systems (e.g., Adobe AEM) is a plus.
  • Working Conditions:
  • Fully Remote
  • Collaborative team work as well as heavily independent work tasks and projects
  • Travel is minimal

Job Information

Rate / Salary

$ - $

Sector

Not Specified

Category

Not Specified

Skills / Experience

Not Specified

Benefits

Not Specified

Our Reference

JOB-5036

Job Location