Job Description

This role is an opportunity to build a high-performance demand generation engine, integrating predictive analytics, AI-driven automation, and omnichannel engagement strategies to drive lead quality and accelerate revenue growth. As a strategic leader and execution expert, this individual will work cross-functionally with marketing, sales, and analytics teams to refine lead acquisition, enhance pipeline efficiency, and create personalized engagement strategies that resonate with target audiences. If you are a results-driven leader who thrives on data-backed decision-making, AI-powered marketing strategies, and cross-functional collaboration, this is your chance to redefine how the company attracts, nurtures, and converts high-value leads.

 ESSENTIAL JOB FUNCTIONS: 

• Develop and execute an AI-powered lead generation strategy that ensures high-value customer acquisition, accelerates revenue growth, and aligns seamlessly with the company’s business objectives.
• Lead and optimize cross-functional demand generation campaigns, leveraging digital marketing, outbound prospecting, content marketing, strategic partnerships, and AI-driven automation to maximize lead quality and conversion rates.
• Harness predictive analytics, machine learning, and AI-driven segmentation to refine lead scoring models, hyper-personalized targeting, and continuous pipeline optimization.
• Establish, monitor, and refine key performance indicators, predictive analytics models, and real-time reporting systems, ensuring lead quality, campaign effectiveness, and return on investment align with revenue goals.
• Develop and execute best-in-class lead nurturing programs, integrating automated marketing workflows, behavioral data analysis, and AI-powered sales enablement strategies to shorten sales cycles and increase conversion rates.
• Build and instill a data-driven, test-and-learn culture within the lead generation team, continuously refining audience targeting, campaign messaging, and multi-touch attribution modeling to maximize impact.
• Lead the development and execution of account-based marketing (ABM) strategies, ensuring tailored engagement with high-value prospects and enterprise accounts to enhance sales efficiency.
• Partner with sales, marketing, business intelligence, technology, and customer success teams to ensure seamless alignment between lead generation strategies and customer acquisition initiatives.
• Champion innovative go-to-market strategies, positioning the company as the leader in pharmaceutical compounding and healthcare solutions, ensuring brand differentiation and competitive advantage.
• Recruit, develop, and lead a high-performing lead generation team, fostering a culture of excellence, accountability, and continuous innovation in demand generation practices.

QUALIFICATIONS: 

• Minimum of 15 years of experience leading high-performance demand generation, customer acquisition, and revenue growth strategies, with a track record of success in fast-paced, high-growth environments.
• Requires a Master’s degree in business administration, marketing, data analytics, or a related field, with strong preference for candidates with expertise in AI-driven marketing automation, digital transformation, and predictive analytics.
• Exceptional leadership, strategic execution, and performance optimization skills, with the ability to align demand generation strategies with corporate objectives and revenue goals.
• Proven expertise in AI-powered lead generation automation, real-time marketing analytics, and predictive audience segmentation, with demonstrated ability to optimize customer acquisition through AI-driven technology.
• Deep knowledge of Customer Relationship Management platforms, marketing automation tools, and advanced analytics technologies, ensuring the company’s lead generation strategy remains cutting-edge and future focused.

KEY COMPETENCIES: 

• Customer Focus: Ability to build strong customer relationships and deliver customer centric solutions.
• Optimizes Work Processes: Know the most effective and efficient processes to get things done, with a focus on continuous improvement.
• Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives.
• Resourcefulness: Secures and deploys resources effectively and efficiently.
• Manages Complexity: Makes sense of complex, high quality, and sometimes contradictory information to effectively solve problems.
• Ensures Accountability: Holds self and other accountable to meet commitment.
• Situational Adaptability: Adapts approach and demeanor in real time to match shifting demands of different situations.
• Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.

CERTIFICATES, LICENSES, REGISTRATIONS:

• Preferred certifications include Certified Marketing Operations Professional (CMOP); AI-Powered Marketing Strategy Certification; Google Analytics Individual Qualification (GAIQ); Salesforce Marketing Cloud Certification; HubSpot Marketing Software Certification; and Project Management Professional (PMP).