Type of employment: part-time (20-25 hours per week)

POSITION OVERVIEW

We are seeking a detail-oriented and versatile Digital Marketing & Community Manager to oversee and execute our marketing initiatives and further evolve our marketing strategy. This role is critical in managing day-to-day marketing operations, driving engagement through digital channels, and ensuring alignment between marketing, sales, and external partners. The ideal candidate will have a strong background in digital marketing, project management, and analytics, with the ability to define the marketing strategy and work closely with the sales team on its implementation.

RESPONSIBILITIES

Strategic Initiatives: Define KPIs for conversions and determine the lead lifecycle to identify when a lead converts to a client. Collaborate with sales and leadership to align marketing strategies with business goals.

Email Marketing & Newsletter Management: Send monthly newsletters, analyze performance metrics, and adjust strategies to improve engagement. Develop segmented campaigns by industry  as well as referral campaigns.

Social Media Management: Plan and publish posts across the company’s social media channels. Use templates to design visually appealing posts and explore video content (e.g., testimonials, webinars, short-form reels). Explore and manage new platforms for better community engagement.

Content & Website Management: Oversee the social media content calendar and approve content created by an external marketing agency. Collaborate with the marketing agency to prioritize and manage blogs, service pages, and other marketing initiatives. This role may include blog editing to ensure the right messaging and content.

Lead Management & Reporting: Generate weekly reports for new leads and categorize them by industry in collaboration with the sales team. Define viable leads and optimize lead tracking and automation in internal systems. Create and analyze reports for marketing initiatives, assessing performance across email marketing and other channels.

Project Management: Monitor and update tasks in internal systems, ensuring timely completion of marketing initiatives. Delegate tasks to team members or freelancers, including external vendors for graphic design and print materials. Manage communications and projects with external marketing agencies, scheduling monthly check-ins and tracking progress.

Team Engagement & Events: Plan and execute virtual and in-person team meetups, including holiday parties and team-building activities.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, or a related field.
• 4+ years of experience in marketing operations, digital marketing, or a similar role.
• Knowledge of lead generation and automation processes.
• Proficiency in email marketing platforms and social media management tools.
• Understanding of website management, including content updates, SEO optimization, and performance monitoring
• Strong project management skills with experience coordinating internal and external teams.
• Analytical mindset with the ability to interpret data and adjust strategies for optimal performance.
• Ability to leverage AI tools to optimize content and user experience.
• Excellent written and verbal communication skills.

COMPANY DESCRIPTION

Mojo Trek, an Inc. 5000 company, delivers an unparalleled technology recruitment experience, grounded in transparency and integrity. From midsize technology innovators to Fortune 50 powerhouse corporations, we help our clients build technology teams that make a difference. In addition to our strong presence in the Midwest and New York, we maintain an international footprint that enhances our ability to serve clients on a global scale.In 2023, Mojo Trek was recognized by Inc5000 as one of the fastest-growing privately-owned companies for the second consecutive year. We were also included in the 2023 list of the fastest-growing staffing firms in North America by Staffing Industry Analysts (SIA) and recognized as a Diversity-Owned staffing firm by SIA.As a woman-owned business, we keep diversity and inclusion at the center of what we do. We recognize that diversity, equity, and inclusion benefit our company, our clients, our employees, and the communities in which we work and live. To that end, we encourage the candidates who possess and demonstrate a profound interest in furthering our DEI goals.

*Please note that compensation may vary depending on various factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.

**Mojo Trek offers comprehensive health insurance benefits, 401(k), life and disability insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law.