Job Description

The "ICT Marketing Content Specialist" will be responsible for developing high-quality, engaging content across various platforms, including social media, email, websites, and more. This role requires excellent writing skills, a strategic mindset, and the ability to collaborate with cross-functional teams to promote the organization’s mission, vision, and initiatives. 

DUTIES/RESPONSIBILITIES To perform this job successfully, an individual must be able to execute each essential duty satisfactorily. Reasonable accommodation may be provided to enable qualified individuals with disabilities to perform these functions.

• Develop and execute communication plans to promote the organization’s mission, vision, and marketing goals
• Create, curate, and optimize content for the organization’s website, social media channels, email marketing campaigns, and newsletters, ensuring consistency in brand voice and message.
• Write, edit, and proofread content for internal and external audiences, including blog posts, articles, press releases, media alerts, infographics, and more, ensuring content aligns with SEO and engagement best practices.
• Draft press releases and media alerts, manage media outreach, monitor and analyze media coverage, and prepare reports on media metrics to inform strategy adjustments.4
• Collaborate with cross-functional teams and internal stakeholders to identify impactful stories, showcase organizational success, and develop engaging content that resonates with target audiences.
• Monitor and report on content performance, using data-driven insights to refine strategies and optimize future content for better engagement and results.
• Support the development of marketing collateral, such as articles, infographics, guides, and social media posts, to drive brand awareness, membership, sales leads, and subscriber growth.
• Foster and maintain relationships with industry media to enhance collaboration, media coverage, and brand visibility within key markets.
• Organize and prioritize multiple projects, devising a schedule of work to meet deadlines and ensure the timely completion of all content-related tasks.
• Other duties as assigned.

REQUIRED SKILLS/ABILITIES

• Strong writing, editing, and content creation skills: Ability to produce clear, engaging content that resonates with members, stakeholders, and the broader community.
• Experience in social media management and strategy: Capable of developing content to increase engagement and promote initiatives, events, and member activities across social media platforms.
• Knowledge of SEO and digital marketing best practices: Understanding of SEO techniques and digital marketing principles to create optimized content and improve search rankings.
• Ability to collaborate with cross-functional teams: Skilled in working closely with other departments to create aligned, mission-focused content that supports organizational goals and brand messaging.
• Strong project management and organizational skills: Proven ability to manage multiple projects and prioritize tasks in a dynamic environment, ensuing campaigns and communications are executed within tight deadlines and limited resources.
• Strategic and analytical mindset for evaluating content performance: Proficient in analyzing metrics and performance data to refine strategies and improve content effectiveness and to maximize outreach and member involvement.

Computer Skills: To perform this job successfully, an individual should have:

• Proficiency with social media management tools (e.g., Loomly, Hootsuite)
• Familiarity with CMS platforms (e.g., Sitefinity, WordPress)
• Experience with email marketing software (e.g., Informz)
• Basic graphic design tools (e.g., Canva, Adobe Creative Suite)
• Understanding of Google Analytics and other data analysis tools
• General Strong PC Skills: o Competence in internet research, file management, and using virtual collaboration tools (e.g., Zoom, Microsoft Teams)

EDUCATION AND EXPERIENCE

• Required: o Minimum of a High School diploma or equivalent. o Minimum of two (2) years of proven experience in marketing, content creation, social media management, or a related role. o Portfolio of Work: Demonstrated ability to produce high-quality content across various platforms (e.g., social media, websites, email marketing) is essential.
• Preferred: o Bachelor’s degree in marketing, communications, journalism, public relations, English, or a related field. o Advanced Certifications: Additional certifications in digital marketing, content strategy, SEO, or social media marketing (e.g., HubSpot Content Marketing, Google Analytics, Hootsuite Social Marketing Certification) o Nonprofit association experience. Experience working within a nonprofit organization, professional association, or similar environment, understanding mission-driven marketing strategies and community engagement.