Job Description
Hands-on experience with Marketing Cloud Personalization (MCP) — creating real-time web pop-ups, engagement tracking, and behavioral targeting. American Express- Used marketing cloud personalization to track the email activity and maintain the automation to get particular details in MCP.
- Directed GCP and third-party data ingestion into SFMC, and used Marketing Cloud Personalization to track engagement and automate reporting. FORD:
- Worked with Marketing Cloud Personalization (MCP) to track engagement metrics and automate data retrieval for performance reporting.
- Designed and implemented Salesforce Marketing Cloud Personalization (MCP) solutions to deliver real-time, 1:1 customer experiences across web and digital channels.
- Configured catalog objects, relationships, attributes, and affinity mappings to support personalized product and content recommendations.
- Integrated Salesforce Data Cloud/Data 360 unified customer profiles with Marketing Cloud Personalization to enable profile-based personalization and audience targeting.
- Implemented real-time behavioral event tracking including page views, product views, searches, clicks, add-to-cart, and purchase events.
- Developed Einstein Recipes and decisioning strategies to deliver personalized product recommendations based on customer behavior, affinity, and engagement.
- Configured campaigns, templates, zones, and web personalization experiences to dynamically personalize website content for targeted audiences.
- Implemented segmentation and audience qualification using customer attributes, behavioral data, and real-time interactions.