Job Description

General Manager – Waterloo Turf
Location: East  Dallas

Overview
Waterloo Turf is a rapidly growing brand redefining the customer experience in turf installation. We are looking for a General Manager to launch and lead our new location, with a primary focus on sales performance, project execution, and day-to-day operations. This is a high-ownership role ideal for someone who can drive growth through hands-on selling, meticulous oversight of installs, and strong accountability across every phase of the business. You’ll begin by running the full sales and operations cycle yourself—then build a lean team as the business scales.

Key Responsibilities

Sales Leadership & Business Growth

• Lead all sales activities: conduct on-site consultations, deliver quotes, and close deals
  
  
• Develop local business through self-generated leads and referral partnerships (landscapers, pool companies, builders, realtors, etc.)
  
  
• Represent the brand in the field with professionalism, clarity, and follow-through
  
  
• Track and report sales KPIs (close rate, average ticket, conversion times) and drive consistent performance
  
  

Operational Oversight

• Oversee project execution to ensure installs are completed on time, on budget, and meet quality standards
  
  
• Use internal systems (Jobber, etc.) to manage scheduling, customer communication, and job tracking
  
  
• Monitor key operational metrics including install timelines, crew performance, margin, and client satisfaction
  
  
• Maintain high standards of cleanliness, safety, and professionalism across job sites, vehicles, and equipment
  
  
• Manage relationships with subcontracted installation crews; ensure work quality, availability, and alignment with brand expectations
  
  

Team Development (as the business grows)

• Hire and onboard Turf Pros and support staff to meet growing demand
  
  
• Set expectations and train team members in line with Waterloo Turf’s standards and systems
  
  
• Foster a team culture rooted in accountability, clarity, and pride in delivering great customer outcomes
  
  

Compensation & Benefits

• Base salary + performance-based commission
  
  
• On-target earnings range: $100,000–$140,000 annually
  
  
• Company truck provided
  
  
• Additional benefits based on market and business stage
  
  

Who This Role Is For

• A high-performing operator who excels at driving sales and executing at a high standard
  
  
• Someone comfortable wearing multiple hats—selling, managing projects, handling client relationships, and making day-to-day decisions
  
  
• Highly organized and self-motivated, with excellent communication and follow-through
  
  
• Capable of building structure and discipline into a growing field service business
  
  
• Confident in front of clients, reliable under pressure, and driven by outcomes

Preferred Experience & Qualifications

• 2+ years of experience in landscaping or a related home services trade is a strong plus
  
  
• 2+ years of sales experience, particularly in B2C or territory-based roles, is preferred
  
  
• Bilingual in Spanish is plus

What Success Looks Like

• Consistent sales pipeline and closed deals driven by self-generated and referral leads
  
  
• Jobs are delivered on time and meet Waterloo Turf’s quality and margin expectations
  
  
• Operations run smoothly with minimal rework and high customer satisfaction
  
  
• The business grows into a team operation with clear systems and scalable processes