Job Description

Director of Business Development

About the Role

Our client is seeking a driven Director of Business Development to own growth for their Senior Living portfolio across the Rochester & Buffalo, NY market: deepening relationships with the communities they already serve and winning new ones.

This is a newly created leadership role, reporting to the Vice President of Business Development, and a great opportunity to help shape the growth strategy of an established, expanding organization. You will be the primary business lead for the region, responsible for retaining and growing current partner communities while identifying and bringing new communities on board.

Key Responsibilities

Account Management: Current Senior Living Communities

• Serve as the primary business relationship owner for existing Senior Living partner communities, building strong relationships with administrators, clinical teams, and admissions and marketing teams.
• Visit communities regularly, resolve concerns quickly, and work with clinical and operations teams to protect service quality and retention.
• Monitor census and patient mix across each community and identify opportunities to grow the organization's presence.

New Business Development: Acquiring New Communities

• Identify, target, and pursue new Senior Living communities in the Rochester and Buffalo markets and surrounding areas.
• Lead outreach, presentations, and contract discussions with decision-makers, from first introduction through onboarding.
• Build and maintain a pipeline of prospects, tracking activity and results in a CRM.
• Develop referral relationships with hospitals, physician groups, hospice and home health agencies, and other post-acute and community partners.

Marketing and Market Intelligence

• Represent the organization at community events, industry meetings, and networking functions across the region.
• Create and deliver marketing materials and presentations that clearly communicate the organization's value to prospective communities.
• Track competitor activity and local market trends, and share findings with the VP of Business Development.

Reporting and Leadership

• Partner closely with the VP of Business Development on strategy, goals, and growth targets.
• Provide regular reports on pipeline, new and retained communities, patient volume, and performance against goals.
• Uphold all applicable regulatory, compliance, and patient confidentiality (HIPAA) standards.

Qualifications

Required Experience

• Background in marketing or business development within Senior Living, geriatric care, hospice, or home health.
• Approximately 5 years of relevant experience preferred; candidates with 1–2 years of experience who demonstrate strong initiative, a proven track record of results, and a strong go-getter mentality will also be considered.

Also Required

• Strong knowledge of the Rochester and Buffalo markets and surrounding areas, including the local Senior Living landscape.
• Valid driver's license, reliable transportation, and willingness to travel regularly throughout the Rochester and Buffalo region.
• Working knowledge of Microsoft Office and CRM tools.

Preferred

• Bachelor's degree in business, marketing, healthcare administration, or a related field, or equivalent experience.
• Existing relationships with Senior Living communities, hospitals, or physician groups in Western New York.
• Familiarity with Medicare and the regulations affecting post-acute and Senior Living care.

Compensation

Base salary of $70,000–$80,000 per year, based on experience, plus a performance-based bonus tied to patient volume in the communities you grow and maintain. Total compensation for strong performers can reach $150,000–$200,000.

What Makes You Successful

• A self-starter with a hunter mentality who actively prospects, thrives on building relationships, and consistently wins new business.
• Confident presenter and negotiator, comfortable speaking with administrators, clinicians, and executives.
• Organized and consistent in follow-through, with strong written and verbal communication.
• Motivated by goals and results, with a genuine passion for serving older adults.
• Able to work independently across a broad territory and manage your own schedule.