Posted on 18 July 23 by Lesley Cohen
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The Manager, Category, and Shopper Strategy, will work as a strategic contributor and primary partner for custom and/or integrated shopper and category insights. The role will work collaboratively with category leadership, commerce marketing, and customer teams to deliver customized insights to the customer that result in category strategies that drive growth for both our customers categories. The role will also work with business units to ensure that shopper and category insights are leveraged as a solid foundation by which the business units plan their strategies and tactics to deliver superior results.
What's in it for you?
Location: Springdale, Arkansas.
Plan, execute and synthesize research for the development of proprietary Leadership Platforms designed to provide comprehensive category and department learnings to our customers to drive mutual growth.
Analyze data and translate findings into meaningful insights; keeping the category and shoppers always in mind and how they fit with our company brand goals
Use syndicated and household panel data, primary and secondary research, and other data sources to uncover insights
Leverage shopper insights to cultivate and influence our relationships with key customers, both at the strategic and tactical level
Establish strong, ongoing, internal partnerships to gain a deep understanding of business opportunities and knowledge gaps. Work collaboratively with Consumer Insights, Innovation, Commerce Marketing, Brand Marketing, and Sales.
Serve as the shopper/category expert and customer-focused representative at internal team meetings
Effectively present and communicate compelling insights and findings both internally and externally
Bachelors Degree in Marketing, Marketing Research, or related field strongly preferred, or equivalent combination of education and experience; Masters Degree preferred
4+ years of industry experience in market research and/or category management with demonstrated success, field experience, and food industry experience a plus
Practical knowledge of market research fundamentals including primary & secondary consumer/shopper research and syndicated research
Nielsen/IRI syndicated data and panel usage and understanding
Experience with retailer-specific data a plus
Must be comfortable presenting to multiple levels of the organization and voicing opinions to provide business recommendations and consulting that draws on relevant experiences
Excellent written and verbal communication skills
Excellent planning and project management skills
Strong ability to leverage creative thinking and storytelling skills
Demonstrated success working in cross-functional teams to drive business results
Rate / Salary
$74000 - $120000 per Annum
Skills / Experience