Job Description

C2’s client, an award-winning, independent, women-owned media planning and buying agency, seeks an Associate Programmatic Trader to support the operations, planning, implementation, trafficking and optimization of programmatic campaigns across the agency’s DSPs. For more than 20 years, this agency has built its reputation on media expertise, strategic rigor and undeniable results, pairing boutique service with well over $100 million in annual billing, 150+ campaigns a year and a team of 50+ across three offices, serving tourism and destination brands, public sector organizations and mission-driven clients. Women-owned and certified across markets, it has won MediaPost’s Planning and Buying Awards in both 2024 and 2025.

The agency is led by four women who have each spent more than a decade there, growing with it and rising through it. In 2026, it welcomed a Philadelphia-based creative agency into the family, adding brand strategy, identity and campaign creative to its media expertise. The Associate Programmatic Trader works alongside programmatic specialists and senior traders and partners closely with Ad Operations on ad serving, tag implementation, verification and campaign QA.

The right fit is meticulous with the details and the math, agile when platforms change and curious about how automation and AI can improve media performance and operational efficiency.

Start Date: ASAP
Duration: Direct Hire, full-time
Location: Midtown Manhattan, New York, NY; work arrangement TBD
Compensation: $65,000-$75,000
Technology: Software and hardware provided by employer

Responsibilities:

• Coordinate with programmatic specialists to plan strategic campaigns in the agency’s trade desk across display, video, OTT and streaming audio placements
• Assist in executing and monitoring display, video, CTV, audio and native campaigns across DSPs (e.g., The Trade Desk, DV360)
• Monitor campaign pacing, budgets and delivery daily, along with inventory quality, viewability, brand safety, fraud and supply path performance, flagging risks to senior traders and recommending optimizations for their review
• Help build and manage audience targeting, including first-party, third-party, contextual and retargeting audiences
• Build and traffic approved campaigns in the ad server (CM360 or Extreme Reach), generating naming convention docs and trafficking tags
• Implement third-party tags and confirm tracking in the verification platform and ad server, working closely with verification vendors (DoubleVerify) to wrap and test tags and troubleshoot tracking issues
• Generate campaign pixels and test conversion tracking in Google Tag Manager (GTM), coordinating implementation with clients and internal teams
• Optimize campaigns to drive efficiencies within the trade desk, through the third-party verification partner (DoubleVerify) and ad server (CM360 or Extreme Reach), or via trade desk 1P reporting
• Analyze reporting to ensure campaign deliverables are met and manage discrepancies between the DSP, ad server and verification partner
• Proactively identify and help resolve technical issues with vendors, including SSP/DSP and site-direct partners
• Build campaign reports and pull ad hoc reports as needed, reporting findings and performance insights to internal teams (Account Directors, Account Coordinators and programmatic/OTT specialists)
• Stay current on DSP capabilities, industry trends and emerging programmatic best practices

Requirements:

• Hold a marketing or advertising educational background
• Communicate with exceptional verbal and written skill
• Apply strong mathematical and analytical acumen
• Bring close attention to detail
• Multi-task across multiple campaigns at once
• Show a basic understanding of programmatic concepts such as bidding, pacing, frequency management and audience targeting
• Take an interest in using automation and AI to improve media performance and operational efficiency
• Work proficiently in Excel (pivot tables, vLookups, etc.)
• Use Claude and ChatGPT

Nice to Have:

• DSP experience (The Trade Desk, DV360 or Amazon DSP)
• Ad serving and measurement platforms (CM360/Floodlight, Extreme Reach, GA4)
• Verification platforms (DoubleVerify, IAS or Peer39)
• Google Tag Manager (GTM)
• Digital ad trafficking experience with a media agency, trading desk, vendor or the like

Not your type of gig, but know someone who would be interested? Refer a qualified candidate and if they get the job, you get a referral bonus! Make sure they mention your name as their referral source so you get your well-deserved credit.

All candidates must be located and authorized to work in the United States. C2 does not sponsor work visas. No C2C.