Posted on 06 August 22 by Mark Apruzzese
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The program specialist is responsible for tactical development, implementation, measurement & insights. S/he will integrate inbound and outbound marketing tactics to acquire and retain customers. It is critical for this role to stay current in the latest marketing trends.
The expected outcomes for this role are to create brand awareness, drive demand generation and to accelerate our digital marketing abilities through paid, owned and earned media.
What do you get to do in this position?
Plan a variety of MarCom campaigns by partnering with the Channel & Segment Marketing leaders, thought leadership team, deployment team, and internal/external agencies.
Create and manage the campaign calendar, program documentation, inbound/outbound assets, dependencies, deliverables, and timelines.
Oversee work with the internal and external agency personnel & vendors designers, animators, printers, etc.
Follow and communicate brand standards to all stakeholders
Orchestrate deployment team for media placements, web pages, marketing automation, events and public relations to ensure tactics are working in unison.
Devise A/B and multivariate testing techniques across channels (web, email, landing pages etc.) to make campaigns more effective in a short timeframe.
Deliver campaigns on time.
Proactively manage the campaign budget by taking corrective actions to throttle up/down based on performance.
Manage pipeline and follow up
Manage issues that arise during the campaign and escalate as necessary.
Monitor and report on health & velocity of the demand waterfall - impressions, web traffic, inquiries, opportunities, closed/won sales.
Provide detailed analysis and reporting of each campaign, including insights, interpretation, commentary and recommendations.
Usage of various marketing technologies workflow management, content management systems, CRM, marketing automation, social media management, business intelligence, web analytics platforms.
This job might be for you if you have:
Bachelors degree in marketing or communications required, professional project management a plus.
3-5 years of marketing experience with majority of experience centered around acquisition and engagement via digital marketing channels including SEO/SEM, web, social, email, online advertising and analytic tools.
Experience with Marketo or equivalent platform highly desired
Strong knowledge and understanding of current trends in marketing technology and digital media highly desired
Brand experience in the industry and/or technology sector a plus
Experience in developing and executing integrated marketing plans (demand generation and brand building)
Demonstrated experience using data and metrics to measure performance and adjust accordingly
Strong verbal and written communication skills
Strong customer first orientation
Innovative and creative
Ability to work independently and adapt in an ever-changing work environment
High degree of initiative and pro-active approach
Strong project management skills & ability to handle multiple projects at once
Well-organized and detail-oriented
Ability to travel domestically
Experience with Microsoft Office (Word, Excel, PowerPoint)
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