Job Description

Our client is seeking a highly skilled and experienced Digital Marketing Manager with expertise in SEO/SEM and Salesforce to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels.

Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to enhance brand visibility, drive traffic, and increase conversions.
- Manage and optimize all aspects of SEO and SEM, including keyword research, on-page optimization, link building, and content strategy.
- Oversee and manage all digital marketing channels (e.g., website, blogs, emails, social media, display advertising campaigns).
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Utilize Salesforce to track, analyze, and report on campaign performance, providing insights and recommendations for improvement.
- Conduct competitive analysis and stay up-to-date with the latest industry trends and best practices in digital marketing.
- Develop and manage digital marketing budgets, ensuring cost-effective strategies that deliver high ROI.
- Coordinate with external agencies and vendors as needed.
- Monitor and analyze web traffic, metrics, and other relevant data to measure the effectiveness of marketing initiatives.
- Create and maintain comprehensive reports on campaign performance and deliver actionable insights to stakeholders.

What we are seeking:
- Bachelor’s degree in Marketing, Business, or a related field preferred.
- 7+ years expereince as a Digital Marketing Manager or a similar role.
- In-depth knowledge of SEO and SEM best practices and tools.
- Proficiency in Salesforce and experience with marketing automation tools.
- Strong analytical skills and data-driven thinking.
- Excellent understanding of digital marketing concepts and best practices.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Exceptional communication and interpersonal skills.
- Creative thinking and problem-solving abilities.